Brand Tone

Aspirational & Mindful, Functional & Practical, Eco-conscious & Responsible, Chic & Minimalist, Approachable & Community-focused

Brand Values

• •Sustainability
• •Durability & Longevity
• •Functionality & Practicality
• •Timeless Style
• •Productivity & Meaningful Living
• •Customer Satisfaction & Trust
• •Responsible Production

Best Practices

• •Emphasize "Mindful Functionality": Always connect the practical features of the products (e.g., multi-compartments, versatile straps, durable materials) with the overarching benefit of a more organized, efficient, and therefore more meaningful or less stressful day. Use words like "thoughtfully designed," "seamlessly integrates," "effortless organization."
• •Weave in Sustainability Naturally: Instead of just stating "eco-friendly," explain *how* (e.g., "zero overproduction," "lifetime repairs to reduce waste," "permanent collection for timeless appeal"). Make it part of the quality and value proposition, not just an add-on.
• •Maintain an Aspirational yet Attainable Voice: Inspire customers towards a better, more stylish, and organized lifestyle, but keep the language grounded and relatable. Avoid overly technical jargon unless explaining a specific material benefit.
• •Use a Mix of English and Indonesian (for Instagram/Local Channels): Continue the current strategy on Instagram, ensuring key messages are clear in both languages or that the English used is straightforward and easily understood by a bilingual audience. This reflects a modern Indonesian identity.
• •Focus on "Timeless" and "Lasting" over "Trendy": Reinforce the idea that Paperfeed products are investments. Use language that speaks to durability, classic design, and pieces that customers will use and love for years, aligning with the "permanent collection" and "lifetime guarantee" values.

Social Perception

A stylish, modern, and responsible brand offering high-quality, durable lifestyle accessories, resonating with environmentally conscious consumers, and appealing to a contemporary, globally aware Indonesian audience.

Copy Examples

• •Simplify your carry, amplify your day. Our Everyday Post Sling Bag isn't just a bag; it's a commitment to mindful living and lasting style. Crafted for your essentials, designed for your journey. #Paperfeed #SustainableStyle #FunctionalFashion #MadeForLife
• •Invest in What Matters. Discover Paperfeed's permanent collection of timeless accessories, consciously crafted with zero overproduction. Style that endures, quality that supports a meaningful life. [Shop Now]
• •Meet the Tote Bag 3.0—your go-to for any occasion. Now with sling bag mode for easy carry, a zippered top for security, and multiple compartments to keep things organized. Style, function, and convenience—all in one thoughtfully designed bag. All-days productivity, we got you covered.
• •Beyond the Material: At Paperfeed, sustainability is woven into every fiber of our being, from design to your hands, and back again through our Start Over program. Join us in rethinking the product lifecycle. [Learn Our Values]
• •Inspired by you, the doers, the creators, the mindful movers. Our pieces are designed to seamlessly fit into your productive life, making every activity a little easier, a little cooler. What adventures will your Paperfeed join today? Tag us @paperfeed.id! #PaperfeedCommunity #ProductiveLifestyle