Brand Tone

friendly, approachable, enthusiastic, and fashion-forward

Brand Values

• •Customer Experience & Service
• •Fashion & Style for All Ages
• •Inclusivity & Self-Expression
• •Community Involvement
• •Quality & Accessibility (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, chic, playful), including specific words/phrases to use and avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The "chick" and "babe" language resonates with a certain demographic. Ensure this aligns with your target customer across all platforms.
• •Be Consistent Across Platforms: While the level of formality might vary slightly (e.g., website vs. Instagram), the core personality and tone should remain recognizable.
• •Use Emojis and Casual Language Strategically: Emojis and informal language can enhance a friendly and enthusiastic tone, especially on social media, but ensure they are used appropriately and don't undermine professionalism where it's needed (e.g., formal communications, if any).
• •Infuse Personality into Every Interaction: From product descriptions and social media captions to customer service responses, ensure the brand's unique voice shines through. Encourage staff to embody this tone, especially the "PD Shopgirls."

Social Perception

Positive Customer Service, Trendy & Stylish, Engaged Community (on social media), Feminine and Fun

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our brand new [Item Name] just dropped and it’s everything you need for that weekend glow-up. 🔥 Tap to shop before it’s gone, babe!
• •Hello, dream outfit! 😍 We’re pairing the [Top Name] with our fave [Bottom Name] for a look that’s effortlessly chic. What are you waiting for? Your closet will thank you! 😉 #PaperDollStyle #OOTD
• •🚨 Treat Yourself Alert! 🚨 Our [Sale Name] is ON! Snag those pieces you’ve been eyeing at prices you’ll LOVE. 😉 Trust us, you don’t want to miss this. Shop now, link in bio! xo
• •New Arrivals Just Dropped! ✨ Your Next Favorite Outfit is Waiting. Shop the Latest Trends at Paper Doll!
• •Fall head over heels for the [Product Name]! This isn't just a dress, it's a whole mood. Perfect for [Occasion] or whenever you want to feel fabulous. Get ready for the compliments! 😉