Brand Tone

The predominant tone of voice is personal, artistic, and appreciative. The language used in social media captions is warm and friendly, often employing emojis (e.g., , ) to convey a sense of genuine care and delight. The communication feels like it's coming from a passionate creator rather than a large corporation. It is professional in its presentation but remains accessible and human-centric.

Brand Values

• •Craftsmanship & Quality
• •Personalization
• •National Pride
• •Aesthetic & Minimalist Design
• •Customer Connection

Best Practices

• •Lead with "Personal" and "Handmade": Always emphasize that the products are crafted for an individual. Use words like "your," "unique," "personalized," "custom-made," and "handcrafted" to reinforce the brand's core value.
• •Maintain a Warm and Appreciative Tone: Use positive, gentle, and emotive language. Incorporate emojis like ", ", and where appropriate (especially on social media) to add warmth. Address the audience directly and personally.
• •Weave in the Croatian Heritage: Subtly and proudly mention that the products are a "Hrvatski proizvod" (Croatian product). This is a key differentiator that builds trust and a sense of local identity.
• •Focus on the "Why," Not Just the "What": Instead of just selling a notebook, sell the experience: a place for dreams, plans, memories, and ideas. Use storytelling to connect the product to life's special moments.
• •Keep it Visually and Textually Clean: The copy should mirror the brand's minimalist aesthetic. Be clear, concise, and elegant. Avoid overly complex jargon or cluttered sentences. Let the high-quality product images do most of the talking, with the copy acting as a warm, guiding voice.

Social Perception

The public and customer perception of LaiLo / Paper Design HR is overwhelmingly positive. Comments on social media are filled with praise for the beauty and quality of the products. Customers are frequently described as "prekrasne" (beautiful), "divne" (wonderful), and "posebne" (special). The brand is perceived as a go-to source for unique, high-quality, and aesthetically pleasing personalized gifts. There is a strong sense of community support for a local, handmade business. The lack of negative public feedback suggests a high level of customer satisfaction with both the product and the service.

Copy Examples

• •Whispers of new beginnings. ✨ We poured our hearts into this new floral design, made for your most cherished thoughts and biggest plans. Each LaiLo notebook is handcrafted with love, right here in Croatia, waiting to be part of your story. Personalize yours today. 🤍
• •The most personal gift is the one you design. Looking for a truly special gift? Create a personalized LaiLo planner or notebook. Choose the cover, add a name, and give a gift that’s beautifully unique and handcrafted with care. Perfect for birthdays, anniversaries, or just because. Design a Unique Gift
• •Your Story, Beautifully Crafted. Handmade personalized notebooks and planners from Croatia.
• •What's your creative mood today? Sleek & Simple | Bold & Bright
• •A treat for you: Free shipping on your next LaiLo creation. Hello [Customer Name], we believe every idea deserves a beautiful home. As a thank you for being part of our creative community, we're offering you free shipping on your next personalized notebook or planner. Let's create something wonderful together.