Brand Tone

personal, heartfelt, and professional

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Quality and Craftsmanship
• •Customer-Centricity

Best Practices

• •Always Lead with Emotion: Start with the "why" the memory, the feeling, the occasion. Use words like "cherish," "celebrate," "capture," and "treasure" to connect with the customer's emotional motivation for buying.
• •Maintain the Founder's Voice: Continue using a personal, first-person narrative where appropriate (like in "About" sections or occasional social media posts). This reinforces the small business, artist-led feel that customers trust.
• •Balance Personal Tone with Professional Detail: While the tone is warm and heartfelt, always include professional details that build confidence. Mention the design process, the option for proofs, and the quality of the final digital file.
• •Tell Customer Stories (with Permission): Use social media and product descriptions to briefly tell the story behind the artwork, like "This was a gift for a 60th birthday" or "We combined three photos to bring this family together." This provides social proof and illustrates the product's value.
• •Use a Consistent Keyword Set: Weave keywords like "custom illustration," "bespoke portrait," "sentimental gift," "line art," and "watercolor portrait" naturally into all copy website, product descriptions, and social media to improve SEO and reinforce what the brand offers.

Social Perception

Perceived as a high-quality, trustworthy, and talented small business. Customers view the owner, Aleisha, as approachable, professional, and exceptionally skilled. The brand is seen as a go-to for meaningful, personalized gifts, with a strong reputation solidified by "Star Seller" status and media features, leading to high customer loyalty.

Copy Examples

• •From a stolen glance at the altar to a forever piece of art on your wall. ✨ We had the honor of turning this beautiful moment from Sarah and Tom's wedding day into a custom line art portrait. There's nothing more special than capturing the beginning of a new chapter. Swipe to see the original photo! #PaperDaisyBespoke #WeddingPortrait #CustomIllustration #FirstAnniversaryGift #LoveInEveryLine
• •Your family is a unique story. Let's illustrate it. This custom portrait brings all your loved ones together including the furry ones! in a timeless piece of art. Simply send us your favorite individual photos, and our designer, Aleisha, will expertly combine them into one beautiful composition. It s the perfect way to cherish your complete family and a heartfelt gift for parents and grandparents.
• •The Most Personal Gift Under the Tree This Year
• •Cherished Memories, Beautifully Illustrated. Custom portraits that tell your story.
• •Looking for a truly unique and sentimental wedding gift? A custom illustration of the couple's venue or a portrait from their special day is a gift they will treasure forever. Our bespoke illustrations are hand-drawn with love and care. #WeddingGiftIdeas #BespokeGift #CustomPortrait #PaperDaisy