Brand Tone

Friendly & Approachable, Playful & Humorous, Cheerful & Positive, Enthusiastic & Passionate, Whimsical & Creative, Conscious & Caring

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Humor & Lightness
• •Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Personal Connection
• •Passion for Design & Paper Goods
• •Independent & Small Business Spirit

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of your brand's voice (e.g., Playful, Witty, Warm) and the appropriate tone for different situations (e.g., celebratory for new products, empathetic for customer service). Share this with anyone creating content.
• •Use "Brand Words" Consistently: Identify a list of words and phrases that strongly reflect your brand's personality (e.g., "cute," "punny," "cheerful," "eco-friendly," "Glasgow-designed," "smile"). Weave these naturally into your copy.
• •Embrace Your Quirks: If your brand is known for humor or puns, don't shy away from them. Authenticity in your unique style builds recognition and connection. For Papercup Design, this means leaning into the cute, funny, and slightly whimsical aspects.
• •Prioritize Clarity and Positivity: Even when being playful, ensure your message is easy to understand. Maintain an overwhelmingly positive and uplifting tone, reflecting the brand's aim to spread joy.
• •Engage and Interact with the Same Tone: When responding to comments, messages, or reviews on social media or other platforms, maintain the established brand tone. This reinforces personality and shows consistency (e.g., using friendly language, emojis where appropriate, and a helpful, cheerful demeanor).

Social Perception

Loved for Uniqueness, High-Quality Products, Eco-Friendly Appeal, Excellent Customer Service, Joy-Inducing, Support for Independent Artist. The brand is generally seen as a delightful and reliable source for charming, high-quality, and eco-conscious paper goods and gifts.

Copy Examples

• •Instagram Post for a New Birthday Card: Warning: may cause uncontrollable giggles! 🎉 Our newest birthday card has landed, and it's packed with pun-derful charm. Illustrated with love (and a dash of silliness) in our Glasgow studio. Printed on eco-friendly paper, because we love the planet as much as a good laugh! Who would you send this to? Tag a birthday superstar! #PapercupDesign #FunnyBirthdayCard #NewCollection #EcoFriendly #MadeInScotland #CuteStationery
• •Website Homepage Banner: Smile-Inducing Designs, Delivered. ✨ Discover unique, funny, and oh-so-cute illustrated cards & gifts. Lovingly created in Glasgow and kind to our planet. Let's spread some joy!
• •Email Subject Line for a Promotion: Psst! A little ray of sunshine (and a sweet deal!) inside… ☀️
• •Product Description (for a motivational art print): Need a little pick-me-up for your wall? This adorable [Animal/Character] print is here to remind you that you're totally roar-some (or purr-fect, or whatever pun fits!). Designed with a whole lotta love and a sprinkle of cheer by Carla, it’s printed on beautiful, sustainable paper. Brighten your space or send some good vibes to a pal! Dimensions: A4. Frame not included, but good moods are guaranteed.
• •TikTok Video Caption (showing order packing): Packing up sunshine and smiles today! 💖 Each order is a little bundle of joy heading your way. Thanks for supporting our small, colourful world! 🌱 #PackingOrders #SmallBusiness #PaperGoods #CuteAndFunny #EcoPackaging #StudioLife