Brand Tone

Whimsical, Approachable, and Premium

Brand Values

• •Creativity and Originality
• •Personalization
• •Quality Craftsmanship
• •Joy and Celebration

Best Practices

• •Lead with Playful Positivity: Start captions and descriptions with upbeat and friendly language ("Hello and welcome!", "Say hello to..."). Use emojis like ✨ to add a touch of magic and whimsy.
• •Balance "Fun" with "Premium": Pair whimsical descriptions of the artwork ("playful," "charming") with words that reinforce quality ("crafted," "premium," "high-end," "bespoke"). This maintains the brand's position as both creative and high-quality.
• •Emphasize the "Personal" in Personalization: When promoting custom items, focus on the emotional benefit. Use phrases like "tells your story," "made just for you," and "a gift they'll cherish" to connect with the customer's desire for unique and meaningful products.
• •Tell the Artist's Story: Incorporate the creator, Minna Lee, into the narrative. Using "we" or talking about the design process makes the brand feel personal and authentic, reinforcing the value of its original artwork.
• •Create a Consistent Call to Action: End posts with engaging and brand-aligned calls to action. Instead of a simple "Shop Now," use phrases that reflect the brand's personality, such as "Find your new favorite," "Make it special," or "Discover the collection."

Social Perception

The brand is perceived as a creative and delightful small business, appreciated for its unique artistry and hand-crafted feel. It successfully builds a positive community around its creative process and is recognized as a go-to for unique, personalized, and thoughtful high-end gifts.

Copy Examples

• •Say hello to your new desk-side companions! ✨ Our latest collection of personalized notebooks has arrived, wrapped in fresh, playful designs to spark a little joy in your everyday jottings. Crafted with premium paper and a touch of whimsy, because your brilliant ideas deserve a special home. Make it yours.
• •The Art of Thoughtful Gifting. ✨ Collaborate with us to create a one-of-a-kind illustrated gift that tells a story. From bespoke stationery to custom accessories, let's make something truly special together. Inquire about our bespoke commissions and give a gift they'll never forget.
• •Elevate Your Corporate Gifting. Move beyond the expected with unique, high-end accessories and stationery from PAPER+CUP DESIGN. Our custom-illustrated products are designed to leave a lasting impression. Let's create a memorable experience for your clients and team. Explore our corporate options.
• •A little behind-the-scenes magic! ✨ Watch as we bring our Twin Ducks pouch to life, from a simple sketch to a finished piece ready for your adventures. Every stitch and print is filled with love. What should we design next? #smallbusiness #artprocess #stationeryaddict
• •More than just paper. PAPER+CUP DESIGN creates high-end personalized stationery and gifts that feel like art. Find fresh and fun designs to make every day special. Shop our collections and discover the perfect piece to brighten your world.