Brand Tone

Inspiring, Creative, Helpful, Informative, Friendly, Approachable, Passionate, Reliable, Quality-Focused

Brand Values

• •Creativity & Self-Expression: Providing tools and inspiration for individuals to express themselves artistically.
• •Quality: Offering a curated selection of reputable and good-quality art and craft supplies.
• •Community: Fostering a community of artists and crafters through engagement and shared passion.
• •Accessibility: Making a wide range of art supplies available to enthusiasts in the Philippines.
• •Customer Support: Being responsive and helpful to customer inquiries and needs.

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., inspiring, friendly, helpful), common phrases to use or avoid, and the general personality of the brand. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Paper Cart, it's likely art enthusiasts, hobbyists, calligraphers, journalers, etc. Use language and references that resonate with them.
• •Be Consistent Across Platforms: While the format might change (e.g., Instagram vs. email newsletter), the core tone should remain recognizable. A customer should feel they are interacting with the same brand personality everywhere.
• •Focus on "You" and "We": Use "you" to speak directly to the customer and their aspirations (e.g., "Unleash *your* creativity"). Use "we" to foster a sense of community and shared passion (e.g., "*We* love seeing your artwork").
• •Review and Refine: Regularly review your copy to ensure it aligns with the desired tone. Read it aloud – does it sound like Paper Cart? Get feedback and be open to making adjustments.

Social Perception

Positive: Customers generally perceive Paper Cart as a reliable source for a wide variety of art and craft supplies, especially those not easily found elsewhere locally.

Copy Examples

• •Unleash your inner calligrapher! ✨ Our new collection of [Brand Name] shimmer inks has just landed. Imagine the elegant script and dazzling details you can create. Swipe to see the magic, and tap the link in bio to make them yours! #PaperCartPH #NewArrival #CalligraphyLove #CreativeJourney
• •What beautiful creations are you bringing to life this week? 🎨 Share a photo of your current work-in-progress in the comments below! We love seeing your talent shine and inspiring each other. #PaperCartCreates #ArtsAndCraftsPH #CommunityArt #ShareYourArt
• •Ever wondered how to get that perfect watercolor blend? 🤔 Tip: Try using two brushes – one for applying color and a slightly damp, clean one for softening edges! What are your go-to watercolor tricks? Shop our range of watercolor brushes and paints via the link in bio! #PaperCartTips #WatercolorWednesday #ArtHacks #CreativeSupplies
• •Your creative stash deserves a little refresh! 💖 Enjoy 15% OFF all [Product Category, e.g., Journals and Notebooks] this weekend only. It's the perfect time to stock up and start that new project you've been dreaming of! Shop now at papercart.ph. #PaperCartSale #ArtSuppliesPH #JournalingCommunity #CraftDeals
• •At Paper Cart, we believe everyone has a creative spark waiting to be ignited. That's why we lovingly curate supplies that don't just make art, but make your heart sing. From the first stroke of a brush to the final flourish of a pen, we're here to fuel your passion. Thank you for being part of our vibrant community! #PaperCartStory #PassionForCreativity #ArtsAndCraftsLove