Brand Tone

Warm & Friendly, Artistic & Creative, Passionate & Enthusiastic, Appreciative & Grateful, Conscious & Thoughtful

Brand Values

• •Originality & Creativity
• •Quality Craftsmanship
• •Customer Connection & Delight
• •Sustainability & Eco-Consciousness
• •Passion for Illustration
• •Supporting Small Business

Best Practices

• •Always Prioritize Warmth and Personality: Even in transactional communications, infuse a friendly and human touch. Avoid overly corporate or robotic language.
• •Highlight the "Why": Remind your audience of the passion and artistry behind the products. Share snippets of the creative process or the inspiration for designs.
• •Be Genuinely Appreciative: Regularly express gratitude to your customers and community. A simple "thank you" or acknowledging their support goes a long way.
• •Emphasize Quality and Care: Use descriptive language that reflects the craftsmanship and attention to detail in your products, as well as your commitment to sustainable practices.
• •Stay Visually Consistent: Ensure your copy complements your visual branding. The language should evoke the same feelings as your product imagery – artistic, thoughtful, and joyful. Use storytelling to connect emotionally with your audience.

Social Perception

A provider of unique, high-quality illustrated goods, An ethical and eco-friendly brand, A friendly and reliable small business, A source of beautiful and thoughtful gifts, Artistic and inspiring

Copy Examples

• •Sending a little sunshine, one hand-drawn illustration at a time. ☀️ Our new collection of greeting cards has just bloomed on the website! Perfect for those moments when only a truly special message will do. Crafted with love and printed on beautiful, eco-friendly paper. Explore the latest designs – link in bio!
• •Sketchbook peek! ✨ Working on some fresh ideas for our next print series. There's something magical about bringing a little spark of an idea to life with pen and paper. What themes would you love to see next? Let us know! #CreativeProcess #PaperAndBean #IllustrationLove
• •Looking for a gift that’s as unique and thoughtful as they are? Discover Paper & Bean’s collection of illustrated treasures – from charming art prints to delightful stationery sets. Each piece is designed with passion and a sprinkle of joy. Shop small, gift beautifully. Visit paperandbean.co.uk today!
• •More than just pretty paper! At Paper & Bean, we believe beautiful design and a love for our planet go hand-in-hand. That’s why we’re committed to using sustainably sourced materials and eco-friendly packaging for all your lovely orders. Feel good about the stationery you choose. 🌱 Read more about our green journey on the blog!
• •Paper & Bean: Where art meets heart. Discover unique, illustrated stationery and gifts designed to bring a little joy to your everyday. Crafted with care, inspired by life’s simple pleasures.