Brand Tone

sentimental, caring, and dedicated. Also aims for a tone of elegance and personalization

Brand Values

• •Meaningful Products
• •Customer-centricity
• •Love and Care
• •Kindness
• •Handmade/Artisanal (Implied)
• •Creating Lasting Memories

Best Practices

• •Always Emphasize the "Why": Connect products to the emotions and events they represent (e.g., not just a box, but a symbol of a cherished role in a wedding).
• •Use Warm and Evocative Language: Words like "love," "care," "special," "memories," "cherished," and "unique" should be staples.
• •Highlight Personalization: Consistently remind customers that products can be tailored to their specific needs and sentiments, making them "rare" and personal.
• •Maintain a Gentle and Kind Voice: Even in calls to action or product descriptions, the underlying tone should be gentle and approachable, reflecting their belief in kindness.
• •Tell the Story: Briefly allude to the handcrafted care or the meaning behind a collection to add depth and reinforce the brand's values.

Social Perception

unique, high-quality, personalized items that carry emotional value. They want to be part of their customers' "most special dates and most important projects."

Copy Examples

• •More than an invitation, it's the beginning of a shared story. Crafted with love, for those who mean the most. Discover the Amanda Padrinhos Invitation Box.
• •Welcome little [Baby's Name] with a touch of tenderness. Personalized keepsakes, celebrating a precious new beginning. Because every detail matters.
• •Meaningful connections, beautifully presented. Our corporate collection offers an elegant way to express gratitude and strengthen partnerships. Elevate your gifting.
• •From our hands to your heart. ✨ Each Papel Raro creation is infused with care and a passion for making your special moments unforgettable. What memory will we help you create today? #PapelRaro #HandmadeWithLove #PersonalizedGifts
• •Celebrate your achievement, mark this milestone. Our exclusive graduation collection is designed to honor your journey with unique and personalized mementos. The future is bright!