Tono de Marca

authentic, passionate, artistic, personal, approachable, sophisticated, warm, and appreciative

Valores de Marca

• •Artistic Integrity
• •Authenticity and Heritage
• •Craftsmanship and Quality
• •Personal Connection
• •Community and Support for Handmade

Mejores Prácticas

• •Lead with the Story: Always connect the jewelry back to the artist's personal narrative, inspiration, and creative process. This is the brand's most unique asset.
• •Use Evocative and Descriptive Language: Instead of just listing materials, describe the colors, textures, and the feeling of the piece. Use words like "fiery enamel," "cool sterling silver," and "intricate designs."
• •Emphasize "Handmade" and "Wearable Art": Consistently use these phrases to reinforce the brand's core values and differentiate it from mass-produced competitors.
• •Maintain a Warm and Appreciative Tone: In all communications, from social media captions to customer service emails, be approachable, grateful, and personal.
• •Showcase the Process: Share behind-the-scenes content of the jewelry being made. This visual storytelling reinforces the value of the craftsmanship and the passion invested in each piece.

Percepción Social

The brand is perceived as a high-quality, trustworthy source of unique, handcrafted jewelry. The artist is seen as talented, approachable, and passionate, making the brand more than just a store—it's the artistic output of a dedicated individual with a compelling story and soul, enhanced by features like reversible designs.

Ejemplos de Copy

• •Introducing the 'Unearthed' Collection. Each piece is a testament to the raw beauty of the natural world, handcrafted with oxidized sterling silver and fiery enamel. These are more than just accessories; they are wearable landscapes, designed to connect you to the earth. Discover a piece that tells your story.
• •Two sides to every story, and two designs on every necklace. Our signature reversible enamel pieces are a celebration of life's beautiful dualities. One day, a vibrant splash of color; the next, a subtle, elegant sheen. Why choose one when you can have both? #WearableArt #HandmadeJewelry #ReversibleNecklace
• •From a young girl in Armenia finding her voice through art to a celebrated designer in Virginia, Diana Papazian's journey is embedded in every piece she creates. Papazian Jewelry Design is more than a brand; it's a story of heritage, passion, and the beauty of handmade craftsmanship.
• •Elegance in its purest form. These sterling silver hoop earrings are a quiet statement of timeless style. Light enough for all-day wear, yet distinctive enough to be noticed. The perfect piece for the woman who appreciates the beauty in simplicity. #MinimalistJewelry #SterlingSilver #HandmadeEarrings
• •Find a gift as unique as they are. This weekend, join us at the Del Ray Artisans Holiday Market and discover our latest collection of handcrafted enamel and silver jewelry. Each piece is one-of-a-kind, just like the person you're shopping for. Support handmade this holiday season. #ShopLocal #ArtisanJewelry #HolidayMarket