Brand Tone

Friendly, helpful, practical, cheerful, and creative, focusing on solutions for busy families.

Brand Values

• •Personalization and Creativity
• •Quality and Durability
• •Customer-Centricity
• •Simplicity and Organization
• •Sustainability

Best Practices

• •Always Speak the Parent's Language: Use relatable and empathetic language that acknowledges the challenges and joys of parenting. Focus on benefits like saving time, reducing stress, and creating cherished memories.
• •Highlight Practicality and Durability: In all copy, emphasize the quality and long-lasting nature of the products. Parents are looking for value and items that can withstand the rigors of family life.
• •Maintain a Cheerful and Positive Voice: The brand's aesthetic is colorful and child-friendly. The copy should reflect this with an upbeat and optimistic tone.
• •Incorporate Values into Messaging: Weave in mentions of sustainability, creativity, and the brand's commitment to quality in product descriptions, social media posts, and the 'About Us' story.
• •Encourage User-Generated Content: Actively ask customers to share pictures of their personalized items in use. This not only provides social proof but also reinforces the brand's community-focused and friendly image.

Social Perception

Positive, reliable source for good-quality, personalized, aesthetically pleasing, and functional items. A solid base of satisfied customers in its niche, but not widely known or extensively discussed in broader communities.

Copy Examples

• •Ready for the back-to-school rush? Our durable, waterproof name labels are a classroom essential. Personalize yours today and say goodbye to lost property! #PapasPrints #BackToSchool #ParentingHacks
• •Celebrate their special day with a card that's as unique as they are. Explore our range of personalized birthday cards and add that extra touch of magic.
• •Making memories just got easier. As a thank you for being part of the Papa's Prints family, enjoy 15% off your next order of personalized gifts and stationery.
• •Show your gratitude in style. Our custom thank-you cards are printed on high-quality, sustainable cardstock, perfect for expressing your heartfelt thanks after any occasion.
• •Watch our iron-on labels withstand the ultimate test: a week of adventure! 🤪 #KidsClothes #SchoolUniform #LabelEverything #PapasPrintsUK