Brand Tone

Elegant & Classic, Indulgent & Celebratory, Quality-Oriented & Handcrafted, Welcoming & Community-Focused, Descriptive & Appetizing

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Customer Experience
• •Celebration
• •Community Engagement
• •Sustainability

Best Practices

• •Emphasize Heritage & Quality: Consistently weave in references to Papa Haydn's long-standing tradition (since 1978), European inspiration, and commitment to high-quality, handcrafted desserts and food.
• •Use Evocative & Sensory Language: Describe food with rich, appealing adjectives that highlight taste, texture, and aroma. Focus on the "indulgent" and "decadent" aspects of the desserts.
• •Maintain an Elegant yet Welcoming Voice: The tone should be sophisticated but not stuffy. It should feel classic and upscale, yet inviting and accessible for various occasions.
• •Focus on Celebration & Special Moments: Position Papa Haydn as the ideal setting for making memories, whether it's a casual treat, a romantic date, or a significant life event.
• •Visual Storytelling Alignment: Ensure that the copy always complements the high-quality, appetizing visuals used on social media and the website. The words should enhance the visual feast.

Social Perception

Iconic Dessert Destination, Reliable for Special Occasions, Classic and Timeless, Good Quality Food (Beyond Desserts), Can Be Busy/Pricey but Worth It for Many, European Cafe Vibe

Copy Examples

• •Instagram Post (Image: A stunning slice of Boccone Dolce): Elevate your Tuesday. Our classic Boccone Dolce, a towering delight of sweet meringue, rich chocolate, and fresh berries, is waiting to turn an ordinary day into a celebration. Handcrafted, as always. ✨ #PapaHaydn #PortlandDesserts #BocconeDolce #SweetTreats #PDXEats
• •Facebook Ad (Targeting: Users interested in fine dining, celebrations, anniversaries in Portland): For 45 years, Papa Haydn has been where Portland celebrates. From intimate dinners to grand occasions, discover the timeless taste of European-inspired cuisine and legendary desserts. Book your table and create your next cherished memory with us. #PapaHaydnPDX #PortlandRestaurants #FineDining #Anniversary #Celebration
• •Website Banner (Homepage): Experience the Art of Dessert. Since 1978, Papa Haydn has crafted exquisite European-style pastries and savory dishes that delight the senses. Join us for a classic taste of Portland.
• •Email Newsletter Snippet (Highlighting seasonal menu): Savor the Season at Papa Haydn. Our chefs have passionately curated new dishes featuring the freshest local ingredients, alongside your most beloved classic desserts. Discover what’s new on the menu this spring and rediscover an old favorite. [Link to Menu]
• •Wedding Cake Promotion (Bridal magazine or website): Your Dream Cake, Crafted with Passion. At Papa Haydn, we believe your wedding cake should be as unforgettable as your special day. For decades, we've blended timeless recipes with exquisite design to create edible masterpieces. Let us bring your vision to life. [Link to Wedding Cake Inquiry] #PapaHaydnWeddings #PortlandWeddingCakes #CustomCakes #ArtOfCake