Brand Tone

Expert & Authoritative, Trendy & Fashion-Forward, Empowering & Confidence-Boosting, Approachable & Engaging, Professional & High-Quality

Brand Values

• •Expertise & Skill
• •Quality
• •Customer Empowerment & Confidence
• •Passion for Hair
• •Changing Perceptions
• •Inclusivity & Versatility

Best Practices

• •Always Lead with Expertise, Soften with Approachability: Start by highlighting skill or quality, then use relatable language or emojis (where appropriate, like on social media) to connect. Example: "Master the art of the perfect install with our pro tips! ✨ We break down the secrets to a flawless finish. #WigTutorial"
• •Focus on Empowerment and Transformation: Frame product/service benefits around how they make the client feel (e.g., confident, beautiful, powerful). Instead of "Buy our new wig," try "Step into your most confident self with our new collection."
• •Stay Current and Visually Driven: Reference current trends, celebrity styles, or seasonal looks. Use descriptive language that paints a picture, complementing the visual nature of the brand.
• •Incorporate Client Success and Testimonials (Implicitly or Explicitly): Language should echo the positive feedback received – professionalism, amazing results, feeling beautiful. E.g., "Join hundreds of women who've discovered their dream hair with us."
• •Maintain a Voice of Authority and Trust: Use confident language. Clearly state expertise, years of experience, or notable achievements (like styling for Vogue or celebrities) subtly within copy where relevant to build credibility. Avoid overly hesitant or unsure phrasing.

Social Perception

Papachichi Style is perceived as a high-quality, expert hairstyling service, particularly renowned for wigs, bridal hair, and celebrity styling. Lead stylist Mary Adekoya is seen as highly skilled, professional, passionate, and personable, contributing significantly to the brand's positive reputation. Clients and followers appreciate the trendy and glamorous looks created, as well as the educational content shared on social media. The brand is recognized within the beauty and wedding industry as a go-to for specialized hair services, particularly within the Black community. There's a strong sense of trust from clients, who feel they are in "safe hands."

Copy Examples

• •Unlock red-carpet radiance. Our bespoke wig and styling services are designed to make you the masterpiece. Book your transformation. #PapachichiStyle #LuxuryWigs #ExpertStylist
• •Dreaming of flawless bridal hair? From intricate updos to flowing extensions, we craft the perfect look for your special day. Let's create magic together. #BridalHairLondon #WeddingHairExpert #PapachichiBridal
• •Level up your wig game! 🔥 Our latest collection features HD lace and the most natural hairlines. Feel confident, feel you. Shop now! #HDWigs #HairTransformation #WigExperts
• •Behind every stunning look is passion and precision. Our founder, Mary Adekoya, brings celebrity-approved expertise to every client. Experience the Papachichi difference. #CelebrityHairstylist #LondonHair #PassionForHair
• •Don't just follow trends, set them. Papachichi Style empowers you with cutting-edge looks and the confidence to own them. What style will you conquer next? #HairGoals #TrendyWigs #BeBold