Brand Tone

Sophisticated, worldly, and empowering. The language is evocative and descriptive, aiming to transport the customer to a world of effervescent luxury and effortless chic style. The narrative often revolves around travel, art, and culture. The tone is confident and celebratory of individuality and femininity.

Brand Values

• •Quality and Craftsmanship
• •Originality and Artistry
• •Female Empowerment
• •Global Inspiration
• •Sustainability

Best Practices

• •Embrace Storytelling: Every piece of copy should contribute to the larger narrative of travel, art, and empowerment. Use evocative language that sparks the imagination.
• •Maintain a Sophisticated Vocabulary: Use a rich and descriptive vocabulary that reflects the luxury positioning of the brand. Words like meticulously, exquisite, timeless, and artistry align with the established tone.
• •Center the Customer's Experience: Frame the narrative around how the customer will feel wearing Paolita – confident, beautiful, and unique. Focus on the experience and emotion.
• •Be Consistent Across All Channels: Ensure that the tone of voice is consistent across the website, email marketing, social media, and any other customer touchpoints to build a strong and recognizable brand identity.
• •Highlight Core Values: Regularly weave in the brand's core values of quality, originality, and sustainability into your copy. This reinforces the brand's integrity and appeals to a conscious consumer.

Social Perception

Paolita London is perceived as a high-end, aspirational brand for unique and stylish swimwear and resort wear. It has a loyal following of women who appreciate the artistry and quality. The brand's association with travel and a luxurious lifestyle contributes to its desirable image. It is also identified as woman-owned and LGBTQ+ friendly.

Copy Examples

• •Introducing the 'Cabinet of Curiosities' collection. A journey into the exquisite, where every print tells a story and every piece is a masterpiece of European craftsmanship. Discover your next adventure.
• •Luxury that feels as good as it looks. Our commitment to sustainability means each piece is crafted in small batches with the finest eco-conscious materials, so you can cherish your Paolita for years to come.
• •Designed for the woman who dares to stand out. Our swimwear is meticulously crafted to flatter your form and celebrate your individuality. Embrace your power, in Paolita.
• •Artistry in every thread. Our hand-drawn prints are born in our London studio and brought to life on the finest Italian fabrics. Own a piece of wearable art that is as unique as you are.
• •From sun-drenched beaches to vibrant city evenings. Our resort wear collection offers timeless elegance and effortless style for every moment of your escape. Paolita is more than a destination; it's a state of mind.