Brand Tone

Friendly, Authentic, Passionate, Youthful, and Approachable

Brand Values

• •Quality
• •Regionality
• •Sustainability
• •Friendship & Passion
• •Entrepreneurship & Vision
• •Community

Best Practices

• •Always Root in the Origin Story: Continuously weave in the narrative of two friends, their passion, and entrepreneurial spirit. This builds authenticity and a personal connection.
• •Emphasize "We" and Direct Address: Use language that feels like a conversation (e.g., "We are proud," "You can taste"). This reinforces the friendly and approachable nature of the founders.
• •Highlight Regional Pride and Ingredients: Consistently mention Burgenland, local sourcing, and sustainability. This connects to their core values of regionality and quality.
• •Keep it Enthusiastic and Positive: Convey the excitement of a young, growing brand. Use words that evoke passion, craftsmanship, and enjoyment.
• •Adapt Formality to the Platform, but Keep Core Values Consistent: While TikTok content can be more informal and playful than a website description, the underlying values of quality, friendship, and regional pride should still shine through.

Social Perception

Emerging & Promising, Authentic & Passion-Driven, Locally Rooted & Quality-Focused, Innovative

Copy Examples

• •Instagram Post (Image: Founders raising a glass of their gin in a natural setting):"From a shared dream during our uni days to a bottle of Burgenland's finest – that's the spirit of Pannonia! 🌿 Every sip is a taste of friendship, passion, and the beautiful region we call home. Who are you sharing your next gin moment with? #PannoniaSpirits #BioGin #Handcrafted #FriendsAndGin #AustrianSpirits"
• •Facebook Ad (Targeting local spirit enthusiasts):"Taste the heart of Burgenland! 🇦🇹 Our award-winning BIO Dry Gin is crafted with local, sustainable ingredients and a whole lot of passion. Discover Pannonia Spirits and let us pour you a glass of authentic Austrian spirit. Visit our online shop or look out for our mobile bar! #PannoniaGin #Regional #SustainableSipping #CraftSpirits #Neudörfl"
• •TikTok Video Caption (Video: Quick, fun cocktail making with their gin):"Weekend vibes loading! 🍹🚀 Quick, easy, and packed with local flavour – that's how we do it at Pannonia Spirits. Grab our BIO Gin and get mixing! What’s your go-to gin cocktail? #PannoniaSpirits #GinOClock #CocktailRecipe #DIYDrinks #AustrianGin #SupportLocal"
• •Website "About Us" Snippet:"It started with two mates, Jakob and Nicolas, and a 'Schnapsidee' during our studies. Today, Pannonia Spirits is all about sharing our passion for top-quality, handcrafted gin with the world, using the best of what our Austrian homeland offers. It's more than just spirits; it's our story in a bottle. #Friendship #Craftsmanship #PannonianHeritage"
• •Email Newsletter Subject Line:"Taste the Spirit of Friendship & Burgenland! ✨ New from Pannonia..."(Body Snippet): "Hey [Customer Name], ever wondered what happens when two friends pour their hearts into a shared passion? You get Pannonia Spirits! We're Jakob and Nicolas, and we're thrilled to bring you handcrafted spirits that capture the essence of our beautiful Burgenland region, using sustainable, local ingredients..."