Brand Tone

Elegant, Modern, Quirky, Festive, Heartfelt, Passionate, Accessible & Value-Oriented

Brand Values

• •Quality Craftsmanship
• •Make in India
• •Customer-Centricity
• •Celebration of Style (Versatility)
• •Tradition Meets Modernity
• •Passion & Uniqueness (especially in Petwear)

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Elegant, Vibrant, Heartfelt, Modern, Playful) and those that don't (Stuffy, Generic, Loud). Provide examples of do and don't phrases.
• •Prioritize Modern Aesthetics, Traditional Craftsmanship, And You: Ensure copy consistently reflects this core message, balancing the heritage of Indian crafts with contemporary appeal and a focus on how the clothing makes the customer feel and express themselves.
• •Emphasize Made with Heart & Make in India: Weave these values into product descriptions, about sections, and social media posts to build an emotional connection and highlight a key differentiator.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy aligns with the aesthetics of the product photography and overall visual branding. Elegant copy should accompany elegant imagery.
• •Train and Align All Content Creators: Whether in-house or freelance, ensure everyone writing for Pannkh understands and can consistently apply the brand's tone and values. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Positive for Design and Appearance, Growing Reputation in Designer Pet Wear, Seen as a Go-To for Specific Styles

Copy Examples

• •Headline: Elegance, Reimagined. Tradition, Woven Anew. Discover Pannkh. Body: At Pannkh, we believe your style tells a story. Our artisans pour their hearts into every stitch, blending timeless Indian craftsmanship with a modern aesthetic that’s uniquely you. Step into a world of vibrant colors, quality fabrics, and designs that celebrate every facet of your life. #Pannkh #ModernTradition #MadeInIndiaWithLove Tone: Elegant, Heartfelt, Emphasizing Craftsmanship.
• •Headline: From Festive Flair to Everyday Chic: Your Perfect Look Awaits. Body: Why choose between elegant, quirky, or festive when you can have it all? Pannkh’s diverse collection of Indo-Western and ethnic wear is designed to bring out your best, no matter the occasion. Express your heart. Dress your soul. #ChoosePannkh #StyleForEveryStory #ArtisanalFashion Tone: Versatile, Celebratory, Customer-centric.
• •Headline (Petwear): Because Your Furry Best Friend Deserves Designer Style Too! Body: Inspired by love, crafted with passion. Pannkh Designer Pet Wear brings unique, comfortable, and stylish outfits to your beloved companions. From special occasions to everyday pampering, let their personality shine! #PannkhPets #DesignerPetwear #PawfectStyle Tone: Passionate, Unique, Warm.
• •Headline: The Art of Indian Design. The Heart of Indian Made. Body: Experience the richness of 'Make in India' with Pannkh. We are committed to high-quality, artisanal fashion that feels as good as it looks. Discover enduring style, crafted with care and passion. #SupportMakeInIndia #PannkhQuality #EthnicElegance Tone: Quality-focused, Proud of Heritage, Trustworthy.
• •Headline: Unleash Your Inner Sparkle. Find Your Festive Favorite at Pannkh. Body: Life’s a celebration, and your wardrobe should be too! Explore Pannkh’s vibrant collection of festive wear – from stunning kurtas to show-stopping gowns. Made with heart, for your most joyful moments. #FestiveWithPannkh #CelebrateInStyle #QuirkyAndElegant Tone: Festive, Joyful, Playful.