Brand Tone

transactional and functional

Brand Values

• •Value and Affordability
• •Variety and Breadth of Offering
• •Functionality and Efficiency
• •Access to Niche Markets

Best Practices

• •Maintain a B2B Focus: Always address the reader as a business owner or manager. Use language that speaks to their goals: "increase margins," "stock your shelves," "customer demand," and "inventory."
• •Lead with Value and Price: The primary motivation for customers is the wholesale/liquidation pricing. Make this the central theme. Phrases like "Wholesale Prices," "Bulk Discounts," and "Save More" should be prominent.
• •Be Direct and Feature-Oriented: Avoid fluff and storytelling. Use clear, concise bullet points to list product features (e.g., "Brand Name," "Gluten-Free," "Refurbished with Warranty"). The goal is to inform, not to entertain.
• •Emphasize Variety and Range: Regularly highlight the breadth of the product catalog. Use copy that positions the brand as a convenient, all-in-one supplier, saving customers the hassle of dealing with multiple distributors.
• •Use Strong, Transactional Calls to Action (CTAs): Every piece of copy should guide the user to the next step in the purchasing process. Use clear and direct CTAs such as "Log In for Pricing," "Request a Wholesale Quote," "View Our Catalog," and "Register Your Business."

Social Perception

Neutral, perceived as a functional B2B supplier focused on utility for businesses rather than a consumer brand identity.

Copy Examples

• •The Smart Way to Stock Your Shelves. From pantry staples and gluten-free options to brand-name electronics and personal care, PANNABRANDS.COM is your direct source for wholesale and liquidation goods. Log in for exclusive pricing and see how much you can save.
• •Grade-A Refurbished Electronics. Grade-A Savings. Maximize your margins with our Refurbished & Liquidation collection. We offer fully functional, warrantied appliances from top brands like Cuisinart at a fraction of the cost. Buy more, pay less—it's that simple.
• •Meet the Demand for Gluten-Free. Stock the authentic, high-quality gluten-free flours your customers are searching for. Wheafree is the trusted brand for delicious, celiac-friendly products. As your wholesale partner, we provide the specialty items that set your business apart. Contact us for bulk pallet pricing.
• •Your Business is Our Business. Planning a large order? Our team is ready to provide custom quotes to ensure you get the best possible wholesale pricing. Call or email us today to discuss your inventory needs and unlock deeper discounts.
• •Stop Sourcing. Start Saving. PANNABRANDS.COM offers retailers a diverse catalog of wholesale, liquidation, and specialty food products in one place. Cut down on supplier admin and increase your profit margins. Register for a free business account today.