Brand Tone

Authentic & Rooted, Knowledgeable & Passionate, Alternative & Independent, Comprehensive & Expansive, Down-to-Earth & Service-Oriented

Brand Values

• •Heritage & Legacy
• •Catering to True Fans & Collectors
• •Breadth of Choice
• •Authenticity
• •Customer Satisfaction
• •Independence

Best Practices

• •Lean into Legacy: Regularly reference the 1993 establishment, Manchester roots, and connection to iconic music scenes in 'About Us' sections, social media bios (if created), and even email signatures.
• •Show, Don't Just Tell, Expertise: Instead of saying 'we're experts,' highlight new arrivals of rare items, share trivia about specific posters or artists, or create themed collections that showcase deep knowledge.
• •Use Fan-Centric Language: Incorporate terms and references that resonate with music, film, and cult enthusiasts. Speak their language without being exclusionary.
• •Maintain a Slightly Edgy but Approachable Voice: Reflect the 'alternative' and 'independent' spirit without being intimidating. The 'old-school great customer service' vibe is important.
• •Be Direct and Value-Driven: Clearly communicate the breadth of the offering, the rarity of items, and the commitment to service. Focus on what makes Panic Posters unique.

Social Perception

Locally Revered (Manchester), Trusted by Enthusiasts, Niche Authority, Quiet Online Presence

Copy Examples

• •Deck your walls with decades of cool. From Madchester's heart to your home, Panic Posters brings you the iconic, the rare, and the essential. Est. 1993.
• •Still searching for that elusive band poster? Your quest ends here. We dig deep so you don't have to. Explore the Panic Posters archive – if it's out there, it's in here.
• •Beyond the mainstream, beyond the ordinary. Panic Posters offers an unrivalled selection of music, film, and cult art that speaks your language. Find your alternative.
• •Manchester's legendary source for posters since '93, now delivering worldwide. Get your piece of iconic design, from cult classics to music legends, shipped to your door.
• •Fuel your fandom. Whether it's rare rock prints, cult TV art, or obscure film gems, Panic Posters curates the collection you won't find anywhere else.