Brand Tone

Relatable and Humorous, Empathetic and Supportive, Confident and Frank, Friendly and Approachable, Slightly Edgy/Playful

Brand Values

• •Convenience/Accessibility
• •Quality and Comfort
• •Problem-Solving/Practicality
• •Inclusivity
• •Women Empowerment/Support
• •Sustainability
• •Authenticity/Relatability

Best Practices

• •Embrace Relatable Scenarios: Continue to draw inspiration from everyday "panic" moments women experience. Use storytelling to connect with the audience on an emotional (and often humorous) level.
• •Keep it Light and Witty (Where Appropriate): Especially for social media, don't be afraid to use playful language, puns, and a touch of sass. The name "Panic Panties" invites a bit of irreverence.
• •Balance Humor with Reassurance: While humor is a key element, always bring it back to the solution and the comfort/confidence the product provides. Acknowledge the "panic" but emphasize the "phew."
• •Use Inclusive and Empowering Language: Reinforce that Panic Panties are for all women, in all their diverse sizes and lifestyles. Highlight the problem-solving aspect that empowers them to face unexpected situations without stress.
• •Maintain Authenticity – Speak Like a Friend: Write copy as if you're talking to a girlfriend. Avoid overly corporate or formal language. The brand was born from a genuine need, and the voice should reflect that approachability and understanding.

Social Perception

Positive Customer Experiences, Appreciation for Convenience, Seen as Innovative and Needed, Entertaining and Engaging, Support for Women-Owned Business

Copy Examples

• •Instagram Post (Image: Flat lay of Panic Panties in a gym bag with a water bottle and headphones): Copy: "Sweat session? Surprise period? Spontaneous plans? 🤸‍♀️ Life throws curves, we've got your backside. Keep a pair of Panic Panties stashed and stay comfy, confident, and ready for anything. Pre-washed, crazy soft, and always there when you need 'em. #NeverBeWithoutAPair #PanicPanties #GymBagEssentials #AlwaysReady"
• •TikTok Video Ad (Fast-paced montage of 'panic' scenarios – alarm clock, spilled coffee, running for a flight, then someone pulling out Panic Panties with relief): Voiceover (upbeat, friendly, slightly sassy): "Monday morning? Check. Coffee down your shirt? Double check. Realizing you're on your last pair of clean undies? TRIPLE CHECK. Don't let laundry day (or life) win. Panic Panties: Your super soft, individually wrapped secret weapon. Grab 'em, stash 'em, wear 'em. You've got this. 😉 #PanicPanties #LifeHappens #UnderwearEmergency #ProblemSolved #AdultingSoHard"
• •Facebook Ad (Carousel showing different styles and the packaging): Headline: Life's Unpredictable. Your Comfort Shouldn't Be. Body: "From unexpected overnights to 'oops, my period's early,' Panic Panties are the individually-wrapped, premium undies that save the day (and your sanity!). 👋 Say goodbye to drugstore duds and hello to buttery-soft, OEKO-TEX certified comfort. Sizes S/M - 3XL. Find us at CVS or shop online! #PanicPanties #EmergencyUndies #TravelEssential #WomenOwned #ComfortFirst"
• •Website Banner (Homepage): Text: "Life's Wild. We've Got You Covered. (Literally.) Premium, pre-washed panties for every 'oops,' 'eek,' and 'yas!' moment. Shop Panic Panties now and #NeverBeWithoutAPair."
• •Email Subject Line (for a promotion): Subject: "Uh Oh! 😮 Don't Panic, We Got You (and your new fave undies!)" Email Body Snippet: "Hey [Name], Ever had one of *those* days? Where everything's a bit chaotic and the last thing you need to worry about is... well, your underwear? We get it. That's why Panic Panties exist. Soft, convenient, and ready for anything life throws your way..."