Brand Tone

Calm, mindful, spiritual, personal, and authentic, using a welcoming and gentle narrative voice.

Brand Values

• •Connection and Oneness
• •Mindfulness and Presence
• •Ritual and Ceremony
• •Authenticity and Passion
• •Respect for Nature

Best Practices

• •Lead with "Why": Always start with the core values of connection, peace, and ritual. The product is the medium, but the message is about the experience.
• •Use Sensory and Evocative Language: Employ words that evoke feelings of calm, warmth, and mindfulness (e.g., "gentle," "stillness," "reverent," "grounding").
• •Incorporate the Founders' Story: Weave the personal narrative of the husband-and-wife team into the copy where appropriate to maintain authenticity and build a personal connection with the audience.
• •Frame Tea as a Verb: Treat tea not just as a noun (a product) but as an action (a ritual, a moment of connection). Ask questions that prompt reflection and engagement with this idea.
• •Maintain a Gentle and Inclusive Voice: The tone should always be inviting, never demanding or exclusive. It should feel like a warm, open invitation to join a community, welcoming both "tea nerds and tea newbies alike."

Social Perception

The brand's social perception is largely shaped by its own messaging and direct interactions at events and pop-ups, as direct unsolicited public perception is not widely available. The customer experience is likely intimate and community-focused, centered around the events they host. Customer testimonials on their site describe high appreciation for their commitment to sustainability and outstanding tea quality.

Copy Examples

• •In the quiet dance of steam and leaf, find your center. Introducing our Mountain Morning Red Tea, a regenerative organic treasure from the misty peaks of Taiwan. Each sip is an invitation to pause, to breathe, and to connect with the stillness within. Begin your day’s ceremony with us. #PangeaTea #PeaceThroughTea
• •Your daily ritual is sacred. It’s the moment you carve out just for you. Our Ayurvedic CCF Chai isn’t just a warming blend of spices; it’s a tool to anchor you in the present. What does your tea ceremony look like today? Share it with us. #DailyCeremony #OneSipAtATime
• •Find your flow. ✨ This week, we invite you to pair the deep, calming notes of our Forest Calm Oolong with our curated 'Walk With Me' Spotify playlist. Let the soothing sounds and rich flavors guide you into a state of creative peace. Explore the full experience. #MindfulMoments #PangeaTea
• •More Than Tea. It’s a Bridge to Yourself. Our teas are a living journal of our journey to find connection across cultures, one cup at a time. Discover the story in every leaf. #PangeaTea #Oneness
• •Sit with us. Join our next virtual Tea & Meditation circle this Sunday. Together, we’ll explore the quiet wisdom of tea and share a moment of collective calm. Because the magic of tea is always amplified in community. Link in bio to reserve your space. #Community #Meditation