Brand Tone

Supportive and Encouraging, Friendly and Approachable, Passionate and Community-Focused

Brand Values

• •Community Building
• •Confidence through Practice
• •Accessibility
• •Cultural Immersion
• •Encouragement

Best Practices

• •Always Use Encouraging Language: Frame everything positively. Instead of "Don't be afraid to make mistakes," use "Every mistake is a step towards fluency." Your audience is seeking confidence; be their biggest cheerleader.
• •Emphasize Community and Connection: Consistently mention "community," "fellow learners," "making friends," and "sharing the journey." This reinforces the core value of the brand and makes the prospect of learning less isolating.
• •Integrate Welsh Casually: Sprinkle simple, relevant Welsh words and phrases (with translations) into your English copy (e.g., paned, hwyl, pob lwc). This normalizes the use of the language, reflects the experience of a learner, and acts as a mini-lesson.
• •Speak from a Place of Shared Experience: Use "we" and "you" to create a sense of partnership. Write blog posts and social media captions that acknowledge the common struggles and triumphs of learning Welsh, showing that you understand the journey because you're on it with them.
• •Focus on the Feeling, Not Just the Feature: When selling a product or event, focus on the emotional outcome. It's not just a weekend course; it's the "feeling of finally chatting confidently in Welsh." It's not just a badge; it's a "badge of honour for your language journey."

Social Perception

A Trusted Facilitator, Highly Valued Experiences, Community Champion

Copy Examples

• •Your new favourite mug for your morning paned. This isn't just a mug; it's a statement. A quiet declaration that you're on the journey, embracing the wobbles, and proud to be a siaradwr newydd (new speaker). Let it be your daily reminder that every sip, and every word, is progress. Dal ati! (Keep at it!)
• •Feeling stuck in your Welsh learning journey? It's time to take it from the app to the real world! Join our 'Codi Hyder' (Raising Confidence) weekend. No tests, no pressure just friendly chats, beautiful Welsh scenery, and the support of others who get it. Ready to unlock the Welsh you already know? Link in bio to book your spot. #Cymraeg #LearnWelsh #PanedCymru
• •More Than a Language. It's a Community. At Paned.Cymru, we create a space for you to live your Welsh. Explore our learner-friendly merchandise and discover immersion events that will build your confidence and connect you with fellow speakers. Croeso i'r daith. (Welcome to the journey.)
• •You're better at Welsh than you think... and we can prove it.
• •Here here s a phrase for your Friday: 'Penwythnos braf!' (Have a lovely weekend!). How are you planning to use your Welsh this weekend, no matter how small? A 'diolch' at the shop? Listening to Radio Cymru? Share your plans below! Let's inspire each other.