Brand Tone

Whimsical, Gentle, Affectionate

Brand Values

• •Cuteness
• •Adorability
• •Quality
• •Softness
• •Emotional Connection

Best Practices

• •Prioritize visual appeal by using high-quality images and videos that showcase the plush toys' softness and cuteness.
• •Incorporate sensory language that emphasizes the tactile experience of the plush toys (e.g., 'incredibly soft,' 'perfect for snuggling').
• •Encourage customer reviews and testimonials to build trust and credibility.
• •Create engaging content that highlights the emotional connection people have with plush toys (e.g., 'a comforting companion,' 'a cherished gift').
• •Maintain a consistent brand voice across all platforms, reflecting the brand's values of cuteness, quality, and emotional connection.

Social Perception

Positive, Adorable, Comforting

Copy Examples

• •"Wrap yourself in the cuddly embrace of our Panda Plush! Made with the softest materials for endless snuggles."
• •"Meet your new best friend! Our Capybara Plush is irresistibly cute and ready for any adventure."
• •"Give the gift of comfort with our collection of adorable plush toys. Perfect for birthdays, holidays, or just because!"
• •"Indulge in the sweetness of Sanrio with our charming plush characters. Collect them all!"
• •"Experience the joy of our soft, huggable plushies, designed to bring smiles and warmth to your heart."