Tono de Marca

Creative, Youthful, and Approachable

Valores de Marca

• •Artistic Expression & Individuality
• •Quality Craftsmanship
• •Convenience & Accessibility
• •Sustainability
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Handmade" and "Artistic": Always emphasize that the nails are crafted by an artist, not a machine. Use words like "hand-painted," "meticulously crafted," "designer," and "wearable art" to reinforce the value of quality and creativity.
• •Embrace a Youthful, Engaging Voice: Use a friendly and approachable tone. Incorporate relevant emojis, ask questions in captions to boost engagement (e.g., "Which set is your favorite?"), and use language that resonates with a style-savvy audience.
• •Highlight the "Why" - Convenience and Cost: Consistently remind your audience of the core benefits. Frame your product as the smart, easy, and affordable alternative to traditional manicures (e.g., "All the style, none of the salon time," "Your wallet will thank you").
• •Show, Don't Just Tell: In your copy, describe the feeling or occasion a specific set of nails is perfect for. Instead of just saying "a pink nail set," say "the perfect soft-glam look for your next brunch date." This helps customers visualize themselves using the product.
• •Build Trust Through Transparency: Be clear about the application process, how to find the right size, and the reusability of the nails. Use your copy to educate and empower your customers, which will strengthen brand trust and manage expectations.

Percepción Social

Largely positive, highlighting high-quality, durable, and aesthetically pleasing designs, with strong customer service, though sizing can sometimes be a challenge.

Ejemplos de Copy

• •Art, Not Acrylics. Your Salon-Perfect Manicure is a Press Away.
• •Life’s too short for boring nails. 💅✨ Unleash your main character energy with our 'Stitch x Angel' set. Handmade, reusable, and guaranteed to cause a cute commotion. Tap to shop your new favorite accessory! #PandaMNails #PressOnNails #StitchAndAngel #WearableArt
• •Meet 'Blush Daydream': a soft, ethereal design for your elegant side. Each nail is meticulously handcrafted with high-quality gel for a durable finish that lasts. Perfect for weddings, date nights, or just because you deserve beautiful nails without the salon wait. Reusable and made with love, just for you.
• •Salon appointment? Canceled. My new nails just arrived. ✌️ #pressonnails #nailhack #DIYnails #PandaMNails
• •Tired of expensive salon visits and damaged nails? Discover the secret to a flawless manicure in minutes! Panda M offers stunning, handmade press-on nails designed by artists. They’re durable, reusable, and delivered to your door. ✨ Get 15% off your first order and find your perfect set today!