Brand Tone

Empathetic and Supportive, Urgent and Action-Oriented, Informative and Educational, Hopeful yet Realistic, Community-Focused and Engaging

Brand Values

• •Early Diagnosis
• •Patient and Carer Support
• •Awareness and Education
• •Action and Advocacy
• •Hope
• •Collaboration
• •Integrity and Trustworthiness

Best Practices

• •Always Prioritize Empathy and Support: Ensure that all communication, even when urgent or factual, conveys compassion and understanding for the audience, many of whom are directly or indirectly affected by the disease.
• •Maintain a Sense of Urgency Balanced with Hope: Highlight the critical nature of early diagnosis and the severity of the disease, but always couple it with a message of hope and the positive impact of action and support.
• •Be Clear, Direct, and Informative: Use accessible language. Avoid overly technical jargon when communicating with the general public. Provide factual, evidence-based information.
• •Foster Community and Encourage Action: Write copy that invites engagement, encourages sharing, and clearly outlines how people can contribute, whether through donations, volunteering, or raising awareness.
• •Be Consistent Across All Channels: Ensure the tone and core messages are harmonious across the website, social media, email communications, and campaign materials to build a strong, recognizable brand voice.

Social Perception

A Vital Resource, Dedicated and Passionate, Proactive and Campaign-Focused, Trustworthy, Community-Oriented, Advocates for Change

Copy Examples

• •Headline (Urgent, Action-Oriented): Pancreatic Cancer Doesn't Wait. Early Diagnosis Saves Lives. Know the Symptoms. Body: Every day, too many lives are cut short by pancreatic cancer. But spotting the signs early can make all the difference. Learn the symptoms, share the knowledge, and help us turn the tide against this devastating disease. Your action today can give someone a tomorrow.
• •Social Media Post (Empathetic, Supportive, Community-Focused): Image: A photo of people supporting each other or a purple ribbon. Text: Facing pancreatic cancer can feel overwhelming, but you're not alone. We're here with information, support, and a community that understands. Share your story, find strength in others, and let's face this together. #PancreaticCancerAction #YouAreNotAlone #PancreaticCancerSupport #[RelevantCampaignHashtag]
• •Website Snippet (Informative, Hopeful): Understanding Pancreatic Cancer: Our vision is a day when everyone is diagnosed early and survives. We provide clear, trusted information about symptoms, diagnosis, treatment, and living with pancreatic cancer. Because knowledge empowers, and early diagnosis offers the greatest hope.
• •Fundraising Appeal (Urgent, Hopeful, Action-Oriented): Give the Gift of Time. Your donation today funds vital research into early diagnosis and supports families affected by pancreatic cancer. Together, we can change the story for those diagnosed. Help us make early detection a reality and offer more tomorrows.
• •Awareness Campaign Slogan (Direct, Educational): Don't Miss the Signs. Your Pancreas Matters. Early Detection is Key. (Inspired by the #MISSED campaign)