Brand Tone

Playful, Stylish, and Quality-Conscious

Brand Values

• •Originality & Design Excellence
• •Quality Craftsmanship
• •Passion for Textiles
• •Joy & Vibrancy
• •Collaboration & Shared Vision

Best Practices

• •Embrace Playful Language (When Appropriate): Inject humor, wit, and a lighthearted feel into captions and descriptions, aligning with their stated value of having a "sense of humor and distance to the world." Avoid overly formal or stuffy language.
• •Highlight Polish Roots & Quality: Consistently mention "Designed in Poland," "Polish-made," or references to Łódź to reinforce local craftsmanship and quality, which resonates with their identity.
• •Focus on Sensory Details & Joy: Use descriptive words that evoke the texture, softness, and vibrant colors of their textiles (e.g., "soczyste wzory" - juicy patterns, "miękkość" - softness). Connect products to feelings of comfort, pleasure, and everyday enjoyment.
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone matches the modern, stylish, and colorful aesthetic of their photography and videography. The words should feel like a natural extension of the visuals.
• •Engage Authentically: When interacting on social media, respond in a friendly, approachable, and genuine manner that reflects the passion of the designer duo. Share behind-the-scenes content or stories that connect with their creative process.

Social Perception

Positive Customer Feedback, Designer Recognition, Emerging & Appreciated Local Brand, Associated with Style and Quality

Copy Examples

• •Headline: Wrap Yourself in Happy. (And a Really Great Blanket.) Body: Our Polish-designed jacquard blankets aren't just ridiculously soft; they're a daily dose of color and joy. Crafted with passion, made for your cozy moments. #PanamaStudio #HomeComforts
• •Headline: Summer Just Got Softer. And Way More Stylish. Body: Meet your new beach (or bath) bestie! Our cotton-bamboo jacquard bathrobes are here to make your sunny days even brighter. Designed in Poland, ready for your adventures. ☀️ #PanamaSummer #PolishDesign
• •Headline: Warning: May Cause Extreme Coziness. Body: From vibrant throws to snuggly bathrobes, Panama Studio brings unique design and a touch of humor to your home. Discover textiles you'll actually love to live with. #DesignedInPoland #TextileLove
• •Headline: Color Your World. Starting with Your Living Room. Body: Tired of beige? So are we! Panama Studio is all about bold patterns, beautiful textures, and textiles that tell a story. Handcrafted quality, straight from Łódź with love. #PanamaHome #SupportLocalDesign
• •Headline: That 'Just Got My Panama Studio Order' Feeling. Body: It's a mix of 'Ooh, pretty!' and 'Can't wait to use this!' Experience the joy of unique, Polish-designed textiles. Soft, stylish, and made to make you smile. What will you unbox? #HappyHome #PanamaStyle