Brand Tone

Warm, Nostalgic, Authentic, Proud, Artisanal, Inviting, Sensory

Brand Values

• •Cultural Heritage
• •Quality Craftsmanship
• •Authenticity
• •Connection and Memory
• •Customer Well-being/Purity
• •Joy and Magic

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (warm, nostalgic, authentic, proud, artisanal, inviting, sensory) with examples of "do's and don'ts." This ensures anyone writing copy understands and can apply it consistently.
• •Immerse in the Inspiration: Regularly revisit the core inspiration – Panamanian culture, scents, and memories. This helps keep the copy genuine and rooted in the brand's origin. Use Spanish words or phrases where appropriate and natural (e.g., product names like 'Casimiro', 'Serenidad Otonal', greetings) to reinforce authenticity.
• •Storytelling is Key: Frame product descriptions and social media posts around stories. Instead of just listing scent notes, describe the experience, memory, or aspect of Panamanian culture they evoke.
• •Emphasize Craftsmanship and Purity: Consistently highlight the "handcrafted," "artisanal," "pure ingredients," and "eco-friendly" aspects in your copy, as these are core to the brand's identity and values.
• •Engage with Sensory Language: Use vivid, descriptive words that appeal to the senses (smell, sight, sound – like the "crackling wooden wicks"). This helps customers imagine the experience of the products and connects to the evocative nature of the brand.

Social Perception

Customers likely perceive Panamanian Home as a niche brand with a strong cultural identity. It is seen as a source for unique, handcrafted home fragrance products that offer more than just a scent – they offer a story and a connection to Panama. The emphasis on natural ingredients and the founder's personal commitment likely resonate positively with consumers conscious about product purity. The brand is likely perceived as small-batch and personal, given the founder's direct involvement and storytelling. There's an appreciation for the aesthetic and the "cozy atmosphere" the products, like candles with crackling wooden wicks, aim to provide.

Copy Examples

• •Instagram Post (Image: Candle flickering, cozy home setting): Let the warm glow of our 'Casimiro' candle transport you to peaceful Panamanian evenings. Handcrafted with notes of sandalwood, musk, and a hint of citrus, it’s more than a scent – it’s a memory rekindled. What cherished moments does home invoke for you? #PanamanianHome #ScentOfPanama #HandcraftedWarmth #HomeFragrance
• •Facebook Ad (Carousel of different products): Discover the soul of Panama, bottled and poured just for you. From the vibrant streets of Panama City to its lush rainforests, our candles and diffusers capture the authentic aromas of our homeland. Made with love and the purest ingredients. Explore the collection today and bring Panama's magic home. #PanamaScents #ArtisanalHome #CulturalHeritage #PureIngredients
• •Product Description (for a new floral candle, e.g., 'Jazmín de Noche'): Introducing 'Jazmín de Noche' – an ode to the intoxicating fragrance of night-blooming jasmine that drifts through Panamanian courtyards. Each handcrafted candle releases a delicate, authentic floral aroma, lovingly made with clean-burning fragrance oils and a crackling wooden wick to create an ambiance of serene tropical nights. Embrace the elegance of Panamanian flora. #PanamanianJasmine #FloralScent #HandmadeCandle #TropicalNights
• •Email Newsletter Snippet (Subject: A Scented Journey to Panama Awaits): Hola [Customer Name], Remember the vibrant markets, the lush landscapes, the warmth of a Panamanian embrace? At Panamanian Home, we pour those cherished memories into every handcrafted candle and diffuser. This week, explore our 'Frutas Tropicales' collection, bursting with the authentic scents of mango, passionfruit, and guava – a true taste of home. [Link to Collection] #TasteOfPanama #NostalgicScents #PanamanianCulture
• •TikTok Video Script (Short, engaging video showing candle making & final product): (Upbeat, traditional Panamanian music) From our hands to your home! ✨ Infusing a little piece of Panama into every candle. Pure ingredients, authentic scents, and a whole lot of love. ❤️🇵🇦 What Panamanian scent reminds you of home? Let us know! 👇 #PanamanianHome #CandleMaking #SmallBiz #SupportArtisans #PanamaLove