Brand Tone

Sophisticated & Curated, Aspirational yet Approachable, Passionate & Knowledgeable, Playful & Engaging (on TikTok), Artistic & Stylish

Brand Values

• •Individuality & Uniqueness: Offering pieces from independent and emerging designers, allowing customers to express their personal style.
• •Quality Craftsmanship: Emphasizing well-made items that are built to last.
• •Support for Independent Artists: Actively promoting and stocking products from smaller, independent designers.
• •Curated Selection: Taking care to select items that fit a specific aesthetic and standard of quality.
• •Customer Connection: Engaging with customers online and creating a welcoming atmosphere.
• •Timeless Style over Fast Fashion: Focusing on pieces that have lasting appeal.

Best Practices

• •Emphasize Curation and Discovery: Use words like "curated," "handpicked," "discovered," "selected," and "unique find" to reinforce the idea that items are specially chosen.
• •Highlight Independent Designers & Craftsmanship: Whenever possible, mention the designer, the story behind the piece, or details about its construction and materials. This adds value and aligns with the brand's support for artistry.
• •Maintain a Balance of Sophistication and Warmth: While the aesthetic is elevated, the language should remain welcoming. Use evocative and descriptive language, but avoid overly academic or exclusionary jargon. On platforms like TikTok, lean into more casual and playful language while still reflecting the brand's core style.
• •Use Storytelling: Share the inspiration behind a collection, the journey of a designer, or how a particular piece can fit into the customer's life. This creates an emotional connection beyond just the product.
• •Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the visual presentation. High-quality, artistic imagery should be paired with equally thoughtful and well-crafted text. Maintain consistency in vocabulary, sentence structure, and the use of elements like emojis across different platforms, adapting slightly for each platform's native style.

Social Perception

Panache is generally perceived as a high-end boutique offering unique, high-quality clothing and accessories. Customers appreciate the curated selection that differs from mass-market retailers. There's a positive association with supporting independent designers. The brand is seen as stylish, chic, and a go-to for distinctive finds. The staff and customer service are often complimented for being helpful and knowledgeable. The physical store in Brooklyn and its online presence both contribute to an image of a fashionable and discerning retailer.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Meet the dress that dreams are made of. ✨ Crafted by independent designer [Designer's Name], this piece flows with an effortless grace that will carry you from sunlit afternoons to enchanting evenings. Discover the artistry in every stitch. #PanacheBKLYN #IndependentDesigner #NewCollection #UniqueStyle #BrooklynBoutique"
• •Email Subject Line (Sale Promotion): "Curated for You: Discover Unique Finds in the Panache Archive Sale." *Body Snippet:* "Unearth timeless pieces and invest in lasting style. For a limited time, select treasures from our carefully curated collection are waiting to be cherished by you."
• •TikTok Video Caption (Styling Tip): "3 ways to style our new [Item Name]! Which look is your fave? 👀✨ Let us know in the comments! #PanacheStyling #HowToStyle #BoutiqueFinds #BKLYNStyle #FashionTikTok"
• •Website Product Description (Jewelry): "Handcrafted with intention, these [Material] earrings by [Artisan's Name] capture the delicate dance of light and shadow. A subtle statement of elegance, designed to be treasured for years to come. Supporting independent artistry with every piece."
• •Pinterest Pin Description (Mood Board): "Inspiration for the modern muse. A curated collection of textures, silhouettes, and hues that speak to a life lived beautifully and authentically. Explore more on panachebklyn.com. #PanacheStyle #Moodboard #FashionInspo #IndependentDesign #TimelessElegance"