Brand Tone

Friendly, Whimsical, and Caring

Brand Values

• •Artisanal Quality
• •Ethical Production
• •Authenticity
• •Affordable Luxury
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always start with the benefit—relaxation, fun, self-care—before listing features. Use emotive words like "indulge," "unwind," "dreamy," and "bliss."
• •Reinforce Core Values: In every piece of copy, try to mention at least one core value, such as "handmade," "cruelty-free," "vegan," or "family-run." This builds a strong, consistent brand identity.
• •Use Sensory Language: Describe the scents, colours, and textures. Instead of saying a bath bomb is "nice," say it "unfurls with notes of wild rose and calming sandalwood."
• •Tell Your Story: Weave the "small family business from Scotland" narrative into your communication. This builds a personal connection and differentiates the brand from larger, faceless corporations.
• •Keep it Personable and Approachable: Write as if you are talking to a friend. Use contractions (e.g., "it's," "we've") and ask questions to create a conversational feel. Avoid overly corporate or technical jargon.

Social Perception

Due to the lack of an active social media presence and independent reviews, the social perception of Pampering Heaven is limited and largely undefined. The perception is shaped by two key factors: 1. Brand-Projected Image: The image presented is that of a charming, local, artisan business. Customers who find the website are likely to perceive it as authentic, trustworthy, and ethical. 2. Digital Invisibility: To the wider public, the brand is largely invisible. This can be interpreted in two ways: positively, as a hidden gem focused on product over marketing, or negatively, as a business that is not established or digitally savvy enough to engage with a broader online community.

Copy Examples

• •Escape the everyday hustle. Introducing our 'Sunset Dream' bath bomb! Lovingly handmade in our little Scottish workshop, it fizzes to release a warm glow of sweet orange and gentle lavender. Let the vegan-friendly butters soften your skin while the dreamy colours turn your tub into a sunset sanctuary. Time to treat yourself.
• •Handmade with love, for moments of bliss. Discover cruelty-free bath and body treats, crafted by our family for yours. Your little slice of heaven awaits.
• •A little treat from our family to yours ✨
• •It all started in our kitchen. In 2020, we decided to turn a passion for beautiful scents and ethical ingredients into Pampering Heaven. Every product is a piece of our story, handmade to bring a little joy and relaxation into your home.
• •✨ Mid-week slump? We've got the cure! ✨ Our Rainbow Sherbet Soap Sponges are bursting with vibrant colour and a fruity scent to wash your worries away. Vegan, cruelty-free, and guaranteed to make you smile. What's your favourite way to unwind? #PamperingHeaven #HandmadeCosmetics #SelfCareSunday #SmallBusinessUK