Brand Tone

Caring, Expert, and Community-Focused

Brand Values

• •Animal Welfare First
• •Family & Community
• •Quality & Expertise
• •Trust & Support

Best Practices

• •Lead with Passion: Always frame communications from a place of genuine love for animals. Use emotive but sincere words like "care," "passion," "well-being," and "family" to connect with the audience's own feelings for their pets.
• •Showcase, Don't Just Tell, Expertise: Instead of simply saying "we are experts," prove it. Share specific tips, reference your nutritional qualifications, explain the science behind your products (like "slow-cooked"), and celebrate your awards to build credibility organically.
• •Use a "We" and "Our" Voice: Emphasize the family and team aspect. Phrases like "our family," "we believe," and "our team is here to help" create a unified, personal, and approachable front, distinguishing the brand from impersonal corporate competitors.
• •Spotlight the Community: Regularly feature customer pets (with permission) on social media. Tag their owners and celebrate them. This reinforces the community value, generates authentic content, and makes customers feel like part of the PamperedPets family.
• •Maintain a Consistent Visual Identity: Ensure that all photos and videos align with the brand's warm and caring tone. Use high-quality, well-lit images of happy, healthy pets. Avoid overly clinical or sterile imagery. The visual aesthetic should feel as warm and welcoming as the in-store experience.

Social Perception

PamperedPets is overwhelmingly perceived as a reliable, high-quality, and deeply caring local business. Customers consistently praise their exceptional customer service, high-quality products and services, and view them as a brand with a heart, integrated into the local pet-owning community.

Copy Examples

• •Headline: That post-shopping glow! ✨ Body: Look at that happy face! We loved seeing the lovely [Dog's Name] and his human in our [Inverness/Nairn/Aviemore] store today. Helping you find the perfect, healthy treats for your best friend is what we do best. Because here, every pet is family. #PamperedPetsScotland #HighlandHounds #DogsofScotland #FamilyRun
• •Headline: The taste of the Highlands, crafted with love. Body: Your pet deserves the best. That's why we, as qualified pet nutritionists, created Highland Hounds. Slow-cooked at low temperatures to lock in nutrients and flavour, it's the wholesome, human-grade meal your pet has been dreaming of. Give them a taste of true Highland care. CTA Button: Shop Highland Hounds
• •Subject: Keep their paws safe this winter! A few tips from our family to yours. Body: Hi [Customer Name], with colder days rolling in across the Highlands, we wanted to share a few simple tips to keep your companion safe and snug. From checking paws after a frosty walk to the benefits of omega-3s for their winter coat, our family is here to help yours. Read our latest advice on the blog! CTA Button: Get Winter Tips
• •Headline: Decades of Passion in Every Aisle. Body: When you ask for advice at PamperedPets, you're not just speaking to a staff member—you're talking to a family of dedicated animal lovers with decades of experience. Founded by the Mackenzies, our passion is helping you and your pet live a happy, healthy life together. Have a question? We're here to help!
• •Headline: Welcome to the Family! Feeling overwhelmed with your new puppy? Body: Bringing home a new furry family member is exciting, but it comes with lots of questions! From the right food to the best training tips, our award-winning team is here to guide you every step of the way. Visit us in-store for a friendly chat and a welcome treat for your little one. We're the #1 voted pet care business in Scotland for a reason! CTA Button: Find Your Nearest Store