Brand Tone

accessible, trendy, and budget-friendly

Brand Values

• •Value for Money: Constantly emphasizing discounts and best price.
• •Wide Selection: Promoting a ruime keuze aan producten (wide choice of products).
• •Customer Experience (aspirational): Stating they ensure that our customers have the best shopping experience.
• •Inspiration/Solutions: Aiming to provide inspiring products and solutions for your outfits.
• •Contemporary Style: Focusing on style and contemporary trends.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., accessible, trendy, budget-friendly), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Focus on "Value" and "Trendiness": Consistently weave in messaging about affordability, discounts, and the latest styles, as these are central to the current brand presentation.
• •Use Clear and Simple Language: Avoid overly complex jargon. The copy should be easy to understand, reflecting an accessible brand. Use calls to action that are direct and encourage shopping.
• •Maintain Visual Consistency: Ensure that the tone of the copy is matched by the visuals used in advertisements and on the website. If the tone is trendy and budget-friendly, the imagery should reflect that.
• •Monitor and Adapt Based on (Future) Customer Feedback: Once the brand starts to garner more genuine customer reviews and social media interaction, pay close attention to how customers perceive the brand and adjust the tone if necessary to better resonate with the target audience and address any concerns. Building trust should be a priority given the current online perception.

Social Perception

Low Trust & Skepticism: caution and skepticism, New & Unknown: very new and not yet established, Limited Engagement: shows minimal customer interaction or community building

Copy Examples

• •Headline: Upgrade Your Style Without Breaking the Bank! ✨ Shop the latest trends at Pamora Mode and save BIG! *Body:* Discover fresh looks for every occasion. From chic dresses to comfy casuals, find your new favorite outfit today. Limited-time offers inside!
• •Headline: Be Inspired. Be You. Be Pamora. 🇳🇱 *Body:* Your wardrobe is waiting for an update! Explore our curated collections and find those unique pieces you didn't even know you needed. Great style, even better prices.
• •Headline: 😱 HUGE Savings Alert! 😱 Get 50% OFF Your Next Favorite Jacket! *Body:* Don't miss out on incredible deals at Pamora Mode. Quality fashion at prices you'll love. Click here to unlock your discount!
• •Headline: Tired of the Same Old Look? Pamora Mode Delivers Fresh Styles to Your Door. *Body:* We believe fashion should be fun and affordable. Check out our new arrivals and give your style a refresh. What will you discover today?
• •Headline: The Best Price for Your Best Look. That’s the Pamora Promise. *Body:* From essential basics to statement pieces, find everything you need to express your unique style. Shop smart, look amazing with Pamora Mode.