Brand Tone

Emotional, sincere, elegant, and close; deeply personal, heartfelt, and empowering, balancing accessible elegance with warmth to inspire confidence.

Brand Values

• •Legacy and Family
• •Quality and Craftsmanship
• •Exclusivity and Slow Fashion
• •Authenticity and Self-Confidence
• •Versatility

Best Practices

• •Always Tell the Story: Connect back to the brand's core story – Mariló's legacy, family passion, and the dream.
• •Lead with "Made in Spain": Prominently feature this key differentiator in all copy.
• •Use Emotional and Sensory Language: Incorporate words like 'love,' 'dream,' 'passion,' 'unique,' 'care,' and describe the feel and confidence inspired by the clothes.
• •Emphasize Exclusivity: Consistently use terms like 'Limited Edition,' 'Unique Pieces,' and 'Slow Fashion' to reinforce value and desirability.
• •Maintain a Tone of Empowering Closeness: Address the customer directly and personally, combining elegance with warmth, like a trusted friend.

Social Perception

Perceived as a genuine, high-quality, and trustworthy brand. Customers are drawn to the 'Made in Spain' label, the personal story, and the unique, timeless, limited-edition pieces, fostering a sense of urgency and desirability.

Copy Examples

• •From morning meetings to sunset cocktails. Our new Peonía Blazer isn't just a garment; it's a promise of versatility and elegance, designed to move with you. Crafted with love in our Barcelona workshop, because we believe true style is timeless. Limited edition, infinite possibilities. #MadeInSpain #PammaBoutique #TimelessElegance
• •Website Homepage: Headline: More Than Fashion, A Legacy. Sub-headline: Limited edition pieces, designed and handcrafted in Spain. Discover the story in every thread.
• •Product Description: The Mariló Versatile Dream Dress - Named after the woman who started it all, this dress embodies her spirit: effortlessly elegant, comfortable, and full of life. Designed to be your trusted companion, it adapts to any moment, just like she did. With its flattering cut and exclusive print, it's a piece of our story, made for you to create your own. Handcrafted with care in Spain, because you deserve nothing less than perfect.
• •Email Subject Line: A Gift from Barcelona: A Story of Style Just for You
• •Facebook Ad: Headline: Tired of the Same Old Clothes? Body: At Pamma Boutique, we don't just make clothes; we fulfill a dream. Discover our limited-edition collections, designed and made with love in Spain. For women who value authenticity and timeless style. Shop now and wear a unique story.