Brand Tone

Educational & Informative, Respectful & Reverent, Engaging & Storytelling, Community-Oriented, Nostalgic, Professional & Authoritative

Brand Values

• •Preservation
• •Education
• •Accuracy
• •Community Engagement
• •Storytelling
• •Heritage
• •Inclusivity

Best Practices

• •Always Prioritize Education and Accuracy: Ensure all content is well-researched and factually sound. The tone should consistently convey expertise and a commitment to historical truth.
• •Embrace Storytelling: Frame historical facts within engaging narratives. Talk about the people behind the history, their challenges, and their triumphs to make the past relatable and memorable.
• •Maintain a Respectful and Appreciative Voice: Whether discussing historical figures, cultural landmarks, or challenging aspects of history, the tone should always be one of respect and a genuine appreciation for the subject matter.
• •Highlight Community Connection: Regularly emphasize the Society's role within Palm Springs, its service to the public, and how community support (donations, memberships, volunteering) is crucial for its mission.
• •Use Evocative and Nostalgic Language (where appropriate): When discussing eras like mid-century modernism or Hollywood's golden age, use language that conjures the unique charm, glamour, and aesthetic of those times, enhancing the nostalgic appeal without sacrificing accuracy.

Social Perception

Respected Local Institution, Go-To Source for History, Engaging and Enjoyable, Guardians of Heritage, Community Asset

Copy Examples

• •Instagram Post (Image: A stunning mid-century modern home in Palm Springs): Step back in time to an era of sleek lines and desert glamour. 🌴✨ Did you know the unique landscape of Palm Springs inspired a generation of architects to redefine modern living? Our 'Giants of Architecture' tour uncovers the stories behind these iconic homes. Link in bio to explore the full tour schedule! #PalmSpringsHistory #MidCenturyModern #DesertArchitecture #PSHistoricalSociety #Storytelling #Preservation
• •Facebook Event Promotion (Event: Lecture on Early Palm Springs Pioneers): Journey with us as we delve into the lives of the extraordinary individuals who first saw the promise of our desert oasis. Join our upcoming lecture, 'Pioneers of the Palms: Shaping a City,' and discover the resilience and vision that built Palm Springs. 🗓️ [Date] 🕖 [Time] at the Welwood Murray Memorial Library. Free for members, small donation suggested for non-members. Your support helps us preserve these vital stories! #PalmSpringsPioneers #LocalHistory #CommunityEvent #PSHSEducation #Heritage
• •Website Snippet (About the McCallum Adobe): Visit the McCallum Adobe, Palm Springs' oldest remaining building, dating back to 1884. Experience the tangible past of our city's first permanent non-native settlers and understand the foundations upon which Palm Springs was built. Lovingly preserved by the Palm Springs Historical Society, admission is free. Explore, learn, and connect with your history. #McCallumAdobe #PalmSpringsHeritage #HistoricPreservation #PSMuseum
• •Tweet/X Post: Uncover the legendary tales of Hollywood's playground! 🎬 Our walking tours explore the neighborhoods where stars like Sinatra & Elvis made their escape. Book your journey into history: [shortened link] #PalmSprings #HollywoodHistory #WalkingTours #VisitPalmSprings @PSHistorical
• •Email Newsletter Excerpt (Promoting Membership): Become a guardian of Palm Springs' vibrant past. As a member of the Palm Springs Historical Society, you directly support the preservation of our unique archives, historic buildings, and the rich stories that define our community. Enjoy exclusive event invitations, tour discounts, and the satisfaction of keeping history alive for future generations. Join us today! [Link to Membership Page] #SupportHistory #PSHSMember #PreservePalmSprings #CommunityLegacy