Brand Tone

Holistic & Spiritual, Natural & Earthy, Mindful & Calming, Authentic & Transparent, Thoughtful & Intentional, Accessible & Educational

Brand Values

• •Natural & Organic Ingredients
• •Holistic Self-Care
• •Sustainability & Ethical Sourcing
• •Transparency
• •Small-Batch Production & Quality
• •Cruelty-Free & Vegan
• •Ancient Wisdom, Modern Application
• •Mindful Consumption

Best Practices

• •Embrace a Holistic Vocabulary: Use words that evoke calm, nature, ritual, spirit, energy, and well-being. Terms like "nurture," "balance," "grounding," "radiant," "soothe," and "sacred" align with the brand.
• •Tell the Story: Weave in the brand's origins, the inspiration from Feronia, and the founder's passion for natural ingredients and ancient practices. This adds authenticity and depth.
• •Highlight Sensory Details: Describe the earthy scents, the feel of the products, and the calming experience of using them. This appeals to the aromatherapy aspect of the brand.
• •Maintain Transparency: Be open about ingredients, sourcing methods, and the small-batch process. This builds trust and reinforces ethical values.
• •Encourage Mindful Engagement: Frame product use as a ritual or a moment of self-care, rather than just a routine. Invite users to "pause," "connect," and "immerse."

Social Perception

Positive & Appreciative, Seen as Luxurious yet Approachable, Trusted for Natural and Ethical Practices, Associated with Calm and Well-being, Appeals to a Conscious Consumer

Copy Examples

• •Headline: Rediscover Your Glow, Naturally. Body: Palm of Feronia blends ancient wisdom with modern self-care. Our small-batch, crystal-infused skincare is lovingly handmade in London, using only the purest, ethically sourced botanicals. Nurture your skin, soothe your soul. #PalmOfFeronia #NaturalSkincare #CrystalHealing
• •Headline: Your Moment of Calm Awaits. Body: In a world that never stops, find your sanctuary with Palm of Feronia. From our calming Moonstone Sleep Spray to our grounding Ritual Cleansing Oil, each product is a gentle invitation to pause, breathe, and reconnect. #SelfCareRituals #Aromatherapy #MindfulBeauty
• •Headline: Beauty That’s More Than Skin Deep. Body: We believe in transparency and sustainability as much as we believe in radiant skin. That’s why every Palm of Feronia creation is vegan, cruelty-free, and housed in eco-conscious packaging. Feel good inside and out. #EthicalBeauty #SustainableSkincare #VeganFriendly
• •Headline: Ancient Ingredients for Modern Wellness. Body: Inspired by Roman goddesses and centuries of herbal lore, Palm of Feronia brings you potent, earth-derived formulas. Experience the therapeutic power of nature, crafted for your holistic well-being. #HolisticHealth #HerbalSkincare #AncientWisdom
• •Headline: Small Batches, Big Love. Body: Each Palm of Feronia product is a testament to our dedication. Handmade with intention, our botanical blends and crystal infusions are designed to offer you the freshest, most effective natural care. Discover the difference of mindful creation. #HandmadeSkincare #SmallBatch #ArtisanalBeauty