Brand Tone

Sophisticated, Authentic, and Confident

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Exclusivity & Uniqueness
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Emphasize Craftsmanship & Origin: Consistently mention "handcrafted," "925 sterling silver," "designed in the Netherlands," and "made in Bali" to reinforce authenticity and quality.
• •Use Strong, Evocative Language: Words like "exclusive," "timeless," "bold," "distinctive," "authentic," and "character" will resonate with the target audience and reinforce the brand's sophisticated and confident tone.
• •Focus on Individuality and Style: Frame the jewelry not just as products, but as tools for self-expression and a reflection of the wearer's personal style and confidence.
• •Maintain Visual & Textual Cohesion: Ensure that the language used in copywriting across all platforms (website, social media, ads) aligns with the high-quality, somewhat rugged yet elegant imagery presented.
• •Speak Directly to the Target Audience: Address the discerning man who values quality, uniqueness, and timeless design, avoiding overly casual or generic language.

Social Perception

High-quality, handcrafted, stylish silver jewelry for men. Customers likely value the unique designs, the quality of sterling silver, and the handcrafted aspect. The aesthetic is geared towards men who appreciate a certain level of rugged elegance and exclusivity in their accessories.

Copy Examples

• •Headline: Define Your Edge. Discover PALM. Handcrafted Silver. Body: For the man who carves his own path. Our 925 sterling silver jewelry, designed in the Netherlands and artisan-crafted in Bali, is more than an accessory—it's a statement. Shop the collection.
• •Headline: Beyond Trends. Beyond Ordinary. This is PALM. Body: We believe in timeless style and the enduring character of handcrafted silver. Each PALM. piece is meticulously made to accompany you on your journey, reflecting your unique story. Experience true craftsmanship.
• •Headline: The Art of Silver. The Soul of Craft. Body: From the oxidized finish that speaks of character to the weight of pure 925 sterling silver in your hand – PALM. jewelry is an investment in authentic, handcrafted excellence. Find your signature piece.
• •Headline: Handcrafted in Bali. Designed for the Discerning. Body: PALM. brings together Dutch design principles and Balinese artisanal tradition. Our exclusive men's silver jewelry is for those who appreciate quality that speaks for itself. Elevate your style.
• •Headline: More Than Metal. It's Your Mark. Body: PALM. Handcrafted Jewelry isn't just worn; it's experienced. Each ring, bracelet, and necklace is a testament to bold individuality and the pursuit of lasting quality. Discover jewelry that resonates.