Brand Tone

Energetic, Community-Focused, and Trustworthy

Brand Values

• •Community & Passion
• •Transparency
• •Reliability
• •Customer Experience

Best Practices

• •Use Community-Centric Language: Continue using hobby-specific terms like 'rips,' 'hits,' 'grail,' 'PC' (personal collection), and 'slabs.' This shows authenticity and understanding of the target audience.
• •Highlight Trust Signals: Always emphasize fast and secure shipping, good packaging, and customer service. In an industry with trust issues, these are powerful differentiators.
• •Maintain High Energy in Live Streams: The 'breaker's' personality is key. An enthusiastic, engaging, and friendly host keeps viewers entertained and builds a loyal following, which is the standard for successful breakers.
• •Showcase the 'Wins': Regularly post pictures and videos of the best cards pulled by customers on social media. This serves as social proof and fuels the excitement and desire to participate.
• •Be Transparent and Responsive: Address customer questions and concerns publicly and professionally. In live chats and on social media, be interactive and acknowledge community members. This reinforces the values of transparency and community.

Social Perception

The social perception of Palmetto Hobby/Breaks/Cards is overwhelmingly positive, particularly on platforms like WhatNot where customers rate them highly for fast shipping, excellent packaging, and great overall experiences. They are seen as a legitimate and trusted operator within the card breaking industry, successfully building a reputation as a reliable and community-focused business, both online and in their physical store.

Copy Examples

• •🔥 TONIGHT'S THE NIGHT! 🔥 We're ripping open a case of the brand new Panini Prizm Football! The chase for the downtowns and 1/1s is ON. Who's hitting a monster card with us? Join the live break at 8 PM EST on WhatNot. Don't miss the hype! #paniniprizm #cardbreak #nflcards #thehobby #whodoyoucollect
• •Your Next Big Hit, Shipped with Care. All Orders Ship Every Monday, Guaranteed. Securely Packaged, Every Time.
• •🚀 New Breaks, Fresh Restocks, and Your Chance at a Grail!
• •Get it sealed or get it ripped! Purchase this 2024 Topps Chrome Hobby Box and we'll ship it directly to you, or select the 'Break Live' option at checkout. We'll unbox it for you during our next stream—you get all the cards from your spot. The choice is yours!
• •Enjoy the break? Hit that subscribe button and join the Palmetto family! Follow us on WhatNot for daily breaks and a chance to pull your own piece of history. Spots fill up fast, so jump in now!