Brand Tone

Intellectual & Artistic, Sophisticated & Elevated, Confident & Directional, Emotive & Romantic (with a modern edge), Considered & Purposeful

Brand Values

• •Originality & Creativity
• •Sculptural Design & Craftsmanship
• •Intellectual Exploration
• •Empowerment of Women
• •Modern Functionality & Versatility
• •Quality & Longevity
• •Conscious Design (emerging)

Best Practices

• •Embrace Conceptual Language: Use words that evoke artistry, intellect, and emotion (e.g., 'narrative,' 'sculptural,' 'dialogue,' 'emotive,' 'conceptual'). Reflect the design process in the language.
• •Highlight Craftsmanship & Innovation: Emphasize the unique design techniques like draping, innovative pattern cutting, and the sculptural aspects of the garments.
• •Speak to the Discerning Woman: Address the target audience as intelligent, confident, and independent. The copy should resonate with her values and appreciation for thoughtful design.
• •Maintain an Elevated & Sophisticated Voice: Avoid overly casual slang or colloquialisms. The language should reflect the luxury positioning and the artistic integrity of the brand.
• •Weave in the 'Why': Connect the designs back to the brand's core philosophy – whether it's exploring emotional journeys, redefining classics, or empowering the wearer. Each piece has a story.

Social Perception

Design-Led & Innovative, Luxury Niche, Intellectually Appealing, Critically Acclaimed, Progressive, Artistic & Sculptural

Copy Examples

• •Headline: The Architecture of a Shirt. Reimagined. Body: Discover palmer//harding, where the classic shirt becomes a canvas for sculptural exploration and emotional narratives. Each piece is a dialogue between form and fabric, crafted for the woman who defines her own style.
• •Headline: Beyond the Seams: An Emotional Journey in Design. Body: At palmer//harding, we drape stories. Our collections translate the complexities of emotion into tangible forms, offering an intellectual yet deeply personal approach to modern luxury. Wear the narrative.
• •Headline: Confident Silhouettes. Considered Craft. Body: Elevate your everyday with palmer//harding. We believe in the power of directional design and impeccable craftsmanship to empower. For the independent, intelligent woman who leads with grace and conviction.
• •Headline: The Art of Balance: Masculine // Feminine. Structure // Fluidity. Body: Explore the dynamic interplay of contrasts with palmer//harding. Our designs find harmony in extremes, creating pieces that are both statement-making and effortlessly wearable, reflecting the multifaceted nature of modern femininity.
• •Headline: Sculpted for Now. Designed to Endure. Body: palmer//harding redefines shirting with innovative techniques and a commitment to originality. Experience luxury that is both directional and timeless, crafted with a conscious approach to design.