Brand Tone

Aspirational and Chic, Friendly and Engaging, Confident and Empowering, Conscious and Transparent

Brand Values

• •Quality and Perfect Fit
• •Sustainability
• •Customer-Centricity
• •Sophistication and Style
• •Transparency

Best Practices

• •Always Emphasize the 'Perfect Fit' and Comfort: This is a core promise. Use language that conveys confidence, ease, and how the swimwear makes the wearer feel.
• •Weave in Sustainability Naturally: Mention recycled fabrics and conscious choices as part of the quality and care put into the products, rather than just a buzzword.
• •Maintain a Warm, Inclusive, and Slightly Playful Voice: Address the audience directly and make them feel part of the 'Palmar Girl' community. Use emojis appropriately on social media to enhance friendliness.
• •Highlight European/Swiss Design and Inspiration: This adds to the aspirational and quality perception. Words like 'sophisticated,' 'timeless,' and 'chic' can be used.
• •Be Authentic and Transparent: When discussing aspects like production or materials, maintain an honest and informative tone, reinforcing trust.

Social Perception

Positive Customer Experiences, Appreciation for Sustainability, Valued for Fit and Design, Some Questions on Production, Engaged Community

Copy Examples

• •☀️ Embrace the essence of a Mediterranean summer. Our new collection has just landed – timeless designs, sustainable fabrics, and that perfect Palmar fit you love. Dive in and discover your sunshine. #PalmarSwimwear #SustainableStyle #PerfectFit
• •Feel Beautiful, Inside and Out. ✨ Designed in Zurich with love and recycled fabrics, because you and our planet deserve the best. Experience the Palmar difference. #SwissDesign #EcoConsciousSwimwear
• •Hi Palmar Girl, be the first to feel the glow! ✨ As a treasured part of our community, you get exclusive early access to our limited-edition 'Sunset Hues' collection. Crafted for confidence, designed for endless summers. Shop now before anyone else! [Link]
• •The [Bikini Name] Top: Not just a bikini, it's a feeling. Our signature adjustable design ensures a flawless fit, while the buttery-soft recycled fabric feels like a second skin. Ready for your most confident beach day yet? #PalmarFit #LuxurySwim
• •Sun-kissed shoulders and zero compromises. 😉 Our [Bikini Name] set is all about that perfect fit that lets you move freely. What’s your dream beach adventure in Palmar? Tell us below! 👇 #PalmarAdventures #SwissFitBikini #MadeToMove