Brand Tone

Artistic, Engaging, and Heartfelt

Brand Values

• •Craftsmanship & Quality
• •Storytelling & Artistry
• •Nature & Eco-consciousness
• •Connection & Experience
• •Innovation

Best Practices

• •Emphasize Artistry and Storytelling: Always highlight the artistic nature of the puzzles and the unique story each one tells. Use evocative language that speaks to imagination and discovery.
• •Showcase Canadian Craftsmanship and Quality: Consistently mention that the puzzles are 'Made in Canada,' 'handcrafted,' and made from 'premium' or 'eco-friendly' materials. This reinforces trust and value.
• •Maintain a Warm and Engaging Voice: Whether it's a social media reply or website copy, keep the tone approachable, passionate, and inviting. Encourage interaction and share the joy of puzzling.
• •Visual Consistency is Key: Ensure all visuals (photography, videography) align with the brand's artistic and high-quality image. Show the puzzles in good lighting, highlighting their details and the beauty of the wood.
• •Incorporate the 'Heartfelt' Element: Subtly weave in the family-run aspect, the passion behind the creations, and the aim to create 'memorable moments' or 'tactile joy.' This adds a layer of authenticity and connection.

Social Perception

Customers and the public perceive Palmaris Puzzles as a provider of high-quality, beautiful, and unique wooden puzzles. They are seen as more than just toys, but as pieces of art and a memorable experience. The Canadian craftsmanship is a point of positive perception. The brand is viewed as passionate and dedicated to its craft. The storytelling and unique whimsical pieces are highly appreciated, making the puzzles engaging and special. There's a strong appreciation for the aesthetic appeal and the challenge the puzzles offer. They are also recognized for supporting artists.

Copy Examples

• •Instagram Post (Showcasing a new nature-themed puzzle): Lose yourself in the whispers of the wild. Our latest handcrafted wooden puzzle, 'Forest Reverie,' isn't just a challenge – it's a journey. Each eco-friendly piece, lovingly made in Canada, unveils a stunning woodland scene on one side, and an engraved story of its hidden creatures on the other. Ready to piece together your escape? #PalmarisPuzzles #WoodenPuzzle #MadeInCanada #ArtisanPuzzle #NatureLovers #StorytellingPuzzle
• •Facebook Ad (Targeting gift shoppers): Give more than a gift; give an experience. ✨ Palmaris Puzzles offers beautifully crafted, double-sided wooden puzzles that tell a story with every piece. From enchanted forests to stunning landscapes, each puzzle is a work of art made with passion in Canada. Perfect for creating memories and moments of mindful joy. Discover the magic. [Link to website] #UniqueGifts #PalmarisPuzzles #Handcrafted #FamilyFun #CanadianMade
• •TikTok Video Caption (Timelapse of a puzzle assembly): Watch the magic unfold! ✨ Piece by piece, our 'Celestial Dreams' puzzle comes to life, revealing not just a vibrant artwork, but a secret story engraved on the back. Double the puzzle, double the fun! What story will you discover? 😉 #PalmarisPuzzles #WoodenPuzzle #PuzzleTimelapse #TikTokMadeMeBuyIt #Craftsmanship #Storytelling
• •Website Homepage Banner: Palmaris Puzzles: Where Artistry Meets a Passion for Play. Discover handcrafted wooden puzzles, each with a unique story, beautifully made in Canada. Experience the difference.
• •Email Newsletter Snippet (Announcing a collaboration with an artist): Get ready for a masterpiece! We've partnered with acclaimed artist [Artist's Name] to bring you an exclusive new double-sided wooden puzzle. Immerse yourself in their breathtaking art and discover the engraved narrative that complements their vision. This is more than a puzzle; it's a collector's piece, crafted with heart. Pre-order yours and own a piece of the story! [Link]