Brand Tone

Thoughtful & Conscious, Curated & Discerning, Warm & Community-Oriented, Authentic & Transparent, Appreciative of Craftsmanship

Brand Values

• •Ethical & Sustainable Practices
• •Quality & Timeless Design
• •Transparency & Healthy Partnerships
• •Community & Connection
• •Purposeful Consumption
• •Inclusivity & Reciprocity

Best Practices

• •Lead with Your "Why": Always infuse copy with the core philosophy of ethical sourcing, sustainability, and supporting artisans. This is a key differentiator.
• •Use Warm, Evocative Language: Words like "thoughtful," "curated," "timeless," "handcrafted," "authentic," "community," and "joyful" reflect the brand's personality.
• •Tell the Story: Briefly share the narrative behind products or makers where possible. This reinforces transparency and connection.
• •Emphasize Quality and Craftsmanship: Highlight that items are "made to last," "small-batch," and meld "traditional techniques with modern design."
• •Maintain a Helpful and Personal Tone: Whether online or in-store, the copy should reflect the friendly, knowledgeable, and approachable service customers praise. Keep the voice genuine and passionate about the mission.

Social Perception

High-Quality & Unique Niche Retailer, Ethically Minded & Trustworthy, Exceptional In-Store Experience, Limited Online Awareness

Copy Examples

• •Headline: More Than a Product, It's a Promise. Body: At Palm and Perkins, every item tells a story of thoughtful craftsmanship and ethical sourcing. Discover home and lifestyle goods made with integrity, for a home you love and values you cherish. Live beautifully, shop consciously.
• •Headline: Curated for a Kinder World. Body: We believe style and sustainability go hand-in-hand. Explore our collection of timeless designs from artisans near and far, each chosen for its quality, beauty, and commitment to fair practices. Because how it's made matters.
• •Headline: The Art of Slow Living, Beautifully Crafted. Body: Embrace a more thoughtful lifestyle with Palm and Perkins. Our Berkeley store and online shop feature unique, handcrafted pieces that bring warmth and authenticity to your space. Supporting artisans, nurturing community.
• •Headline: Gifts That Give Back in More Ways Than One. Body: Looking for something special? Find unique, ethically-made treasures at Palm and Perkins. From handcrafted jewelry to sustainable home décor, each purchase supports makers and a more equitable world.
• •Headline: Timeless Style, Mindfully Made. Body: Discover the Palm and Perkins difference: impeccable quality, timeless design, and a deep commitment to ethical production. We partner with artisans to bring you goods that are as thoughtfully made as they are beautiful.