Brand Tone

Elegant & Sophisticated, Authentic & Passionate, Respectful & Reverent, Exclusive & Artisanal, Welcoming & Personal

Brand Values

• •Quality & Excellence
• •Heritage & Tradition
• •Authenticity & Terroir
• •Sustainability & Stewardship
• •Passion
• •Community & Education

Best Practices

• •Emphasize Heritage and Authenticity: Consistently weave the story of the historic vineyard, the owners' journey, and the commitment to specificity and authenticity into all communications. Use phrases like historic estate, heritage vines, authentic expression, and true to the terroir.
• •Use Elegant and Evocative Language: Mirror the premium nature of the wines with sophisticated vocabulary. Words like allure, elegance, complexity, nuanced, crafted, and stewardship will resonate. Avoid overly casual language.
• •Highlight Sustainable and Organic Practices: Regularly mention CCOF certification and regenerative farming to underscore the value of stewardship and appeal to conscious consumers. Connect these practices to wine quality.
• •Maintain a Tone of Passionate Expertise: Convey the deep knowledge and passion behind the wines, sharing insights from the winemaker and proprietors about viticulture and minimal intervention winemaking.
• •Balance Exclusivity with Welcome: While the wines are premium, ensure the brand voice remains approachable. Communications for mailing list sign-ups or events should feel personal and inviting, reflecting the owners' noted hospitality.

Social Perception

Highly Anticipated & Respected Newcomer, Premium & High-Quality, Authentic & Story-Driven, Exclusive & Desirable, Genuinely Welcoming Hosts

Copy Examples

• •Palisades Canyon: Where Heritage Vines Tell the Story of Napa's Soul. Discover wines born from a historic Calistoga vineyard, farmed with organic reverence and crafted with minimal intervention. Each bottle is an authentic expression of place, a testament to the timeless allure of Palisades Canyon. Taste the legacy.
• •More Than Wine. It's a Commitment to the Land. At Palisades Canyon, our CCOF-certified organic vineyard is the heart of everything. We practice regenerative farming, ensuring that our passion for exceptional wine also nurtures the earth that makes it possible. Experience the purity of nature in every glass.
• •The Art of Restraint: Graeme MacDonald for Palisades Canyon. Our winemaker, Graeme MacDonald, believes in letting the vineyard speak. With a gentle hand and a focus on specificity, he crafts wines that are not just typical, but truly authentic—restrained yet fresh, complex, and unforgettable. Explore the nuanced elegance of Palisades Canyon.
• •Sold Out In Minutes: The Allure of Our Palisades Canyon Chenin Blanc. The whispers became a roar. Our limited-release Chenin Blanc, a tribute to Napa's nearly forgotten heritage grape, captivated connoisseurs and vanished instantly. Join our mailing list for exclusive access to future vintages and discover the passion that defines Palisades Canyon.
• •From Our Historic Estate to Your Cellar: A Timeless Napa Experience. Palisades Canyon wines are more than a drink; they are an invitation. An invitation to experience the legacy of a storied vineyard, the dedication of its stewards, and the profound beauty of Calistoga's terroir. Collect a piece of history.