Brand Tone

Aggressive, Intense, Raw, Unfiltered, Empathetic, Vulnerable, Authentic, Genuine, Humorous (A Pinch)

Brand Values

• •Emotional Honesty & Vulnerability
• •Authenticity
• •Fan Connection & Community
• •Intensity & Energy
• •Pushing Boundaries
• •Realness

Best Practices

• •Embrace Raw Emotion: Don't shy away from using strong, evocative language that reflects intensity, anger, pain, but also empathy and understanding. Use direct and impactful words.
• •Speak Their Language (Authenticity): Incorporate terminology and a style that resonates with the metal and hardcore community (e.g., "chaos," "pit," "brutal," "scream with us") without sounding forced. Be direct and avoid overly corporate or polished phrasing.
• •Prioritize the "Why": Connect the music and merchandise back to the band's core values – emotional release, community, facing struggles. Explain *why* a new song or tour matters on a deeper level.
• •Foster Community: Directly address the "PLFC-Family." Ask questions, encourage interaction, and create a sense of shared experience and belonging. Highlight fan stories or contributions when appropriate.
• •Balance Intensity with Vulnerability: While the music is aggressive, ensure the copy also reflects the band's empathetic side and their focus on mental health and shared struggles. It's not just about anger, but also about finding strength and connection through it.

Social Perception

Rising Force, Intense & Brutal, Emotionally Resonant, Dynamic & Evolving, Exceptional Live Act, Authentic & Relatable, Influential (New Wave)

Copy Examples

• •New sounds from the depths. We poured our anger, our pain, and our hope into every track. This isn't just music; it's survival. For us, for you. Listen if you dare. #PalefaceSwiss #NewAlbum #HeavyMusic #MentalHealth
• •The stage is calling. We're bringing the chaos, the honesty, the release. Come scream with us. Let it all out. Find your family in the pit. Tickets on sale now – link in bio. #PLFCFamily #PalefaceOnTour #LiveMusic #MetalCommunity
• •Wear the noise. New merch designed to reflect the grit and the heart of Paleface Swiss. More than just fabric – it's a statement. Get yours and stand with us. [Link to store] #PalefaceMerch #HeavyThreads #SupportMusic
• •This journey is brutal, but no one walks it alone. Your stories, your struggles, they fuel us. This music is our way of fighting back, together. What track gets you through the darkest days? Share below. #PLFCCommunity #YouAreNotAlone #MusicHeals
• •No gloss, no pretense. Just us, the music, and the message. Here’s a raw glimpse into what fuels Paleface Swiss. We’re not perfect, but we’re real. Thanks for listening. #BehindTheMusic #AuthenticMetal #PalefaceLife