Brand Tone

Energetic, community-oriented, and aspirational. The communication style is dynamic, engaging, friendly, inclusive, and celebratory.

Brand Values

• •Passion for Sport
• •Community & Togetherness
• •Excellence & Aspiration
• •Energy & Vitality
• •Local Identity

Best Practices

• •Lead with Energy: Start captions and headlines with active, powerful words. Use exclamation points and dynamic language to reflect the high-energy nature of padel.
• •Focus on "You" and "We": Address the audience directly using "you" to make the message personal. Use "we" and "our community" to foster a sense of belonging and togetherness.
• •Use Storytelling: Share stories of victories, progress, and friendship. Feature players (with their permission) and highlight their achievements to make the brand relatable and aspirational.
• •Incorporate the Location: Regularly reference the unique and powerful setting. Phrases like "Play under Vesuvius," "The energy of the volcano," or "The heart of padel in Naples" reinforce brand identity and create a memorable image.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visuals. If the image is high-action, the copy should be exciting. If the photo is about community, the text should be warm and inclusive. This consistency across formats strengthens the overall brand message.

Social Perception

Largely positive, viewed as a modern, high-quality, and well-maintained facility. Perceived as the best place for padel in the Naples area due to court quality and welcoming atmosphere, functioning as a social hub for sport and relaxation. Seen as a key player in the local padel community for organizing well-received tournaments and events.

Copy Examples

• •The challenge is ON! 🏆 Think you have what it takes to conquer the court? Our Summer Padel Championship is here. Grab your partner, bring your passion, and play under the shadow of Vesuvius. Spots are limited—sign up now and write your victory story! #PalaVesuvius #PadelTournament #BeTheChampion
• •It's more than just a game; it's a community. From intense matches to post-game laughs, PalaVesuvius is where friendships are built and memories are made. Tag your favorite padel partner and plan your next match with us! #PalaVesuviusCommunity #PadelFriends #MakingMemories
• •That pre-game feeling hits different at #PalaVesuvius 😉 Who’s playing today? #Padel #Sports #Vesuvius
• •Unleash Your Potential. Welcome to the Home of Padel. Nestled at the foot of the iconic Mount Vesuvius, PalaVesuvius offers a world-class padel experience for everyone. Whether you're a seasoned pro or picking up a racket for the first time, our state-of-the-art courts, expert coaches, and vibrant community are here to ignite your passion for the sport. Join us and discover why we are the heart of padel.
• •🔥 Don't Miss Out! A Special Offer for Our Padel Family. Hi [Name], To thank you for being a part of our incredible community, we're offering an exclusive 20% discount on all court bookings this month! It's the perfect time to sharpen your skills, challenge your friends, and enjoy the energetic atmosphere of PalaVesuvius. Book your court today and let the games begin!