Brand Tone

Personal & Sentimental, Modern & Minimalist, Experiential, Trustworthy & Safe

Brand Values

• •Lasting Connections/Meaning: Creating tangible symbols of bonds, memories, or personal milestones.
• •Quality & Durability: Offering jewelry (often 14k gold) designed for continuous wear.
• •Individuality & Self-Expression: Providing a unique, custom-fitted accessory.
• •Convenience & Simplicity: "Fuss-free" jewelry that doesn't require daily putting on or taking off.

Best Practices

• •Focus on "Forever" (Carefully): Emphasize the lasting nature of the jewelry as a symbol of enduring connections or memories, but also be transparent about care and removal if needed to build trust.
• •Use words like "experience," "moment," "spark," "bond."
• •Use clear, concise, and sophisticated wording.
• •Emphasize Personalization and Uniqueness: Stress that each piece is custom-fitted and can represent something deeply personal to the wearer.
• •Build Trust Through Clarity: Clearly explain the process, the materials used (e.g., "14k solid gold"), and safety measures to alleviate any potential concerns about the welding or permanence. Ensure your voice is knowledgeable and reassuring.

Social Perception

Generally positive and growing, seen as a unique and sentimental way to commemorate relationships, with some skepticism regarding cost, durability and permanence.

Copy Examples

• •Celebrate your unbreakable bond with permanent jewelry, a lasting symbol of your connection.
• •Create a spark that lasts forever. Get zapped together and commemorate your special moment.
• •Experience the art of permanent jewelry: custom-fitted and welded for a seamless, elegant look.
• •14k solid gold, permanently connected. Discover the beauty of fuss-free, lasting elegance.
• •Your story, your style, permanently etched in gold. Create a unique, personalized piece that reflects your journey.