Brand Tone

Sophisticated & Elegant, Expert & Passionate, Authentic & High-Quality, Sensory & Experiential, Welcoming & Educational

Brand Values

• •Quality: Uncompromising commitment to the finest teas, from Grand Crus to flavored blends.
• •Expertise & Passion: Deep knowledge of tea and a genuine love for sharing it with the world, founded by tea enthusiasts.
• •Authenticity & Direct Sourcing: Building relationships with tea producers and sourcing directly from plantations to ensure freshness and traceability.
• •Sensory Experience & Discovery: Offering a journey through diverse flavors and aromas, encouraging customers to explore and find their perfect tea.
• •Ethical & Sustainable Practices: Increasing commitment to environmentally friendly practices, organic options, and fair treatment of producers.
• •Customer Education & Sharing: A desire to educate consumers about tea culture and help them appreciate the nuances of different teas.

Best Practices

• •Embrace Sophistication: Use refined language that reflects the premium nature of the brand. Avoid overly casual slang or jargon. Focus on evocative and descriptive words that appeal to the senses (e.g., "aromatic," "velvety," "bright," "complex").
• •Highlight Expertise & Passion: Weave in details about the sourcing, the stories behind the teas, and the brand's deep knowledge. Convey a genuine love for tea and the craft of tea-making.
• •Focus on the Sensory Experience: Describe not just the taste, but also the aroma, the appearance of the leaves, and the feeling one gets from drinking the tea. Use vivid imagery to transport the reader.
• •Maintain an Educational & Welcoming Approach: While expert, the tone should not be intimidating. Offer guidance and information clearly. Make customers feel invited to learn and explore, regardless of their current tea knowledge.
• •Ensure Visual & Textual Harmony: The copy should align with the brand's visual identity (elegant, clean, high-quality). Consistency across all platforms, from website to social media to in-store signage, is crucial for reinforcing the brand image.

Social Perception

Premium & Luxurious, Knowledgeable & Specialist, Aspirational Lifestyle, Gift-Worthy, Globally Recognized with Local Presence

Copy Examples

• •Headline: Discover Your Signature Steep. Body: Journey through the world's finest tea gardens with Palais des Thés. From rare single-estate harvests to our artfully crafted blends, each cup tells a story. What will yours be? Explore our collection in-store or online. Tags: #PalaisDesThesIsrael #TeaDiscovery #LuxuryTea #ArtOfTea
• •Headline: The Essence of Craftsmanship in Every Leaf. Body: For over 30 years, Palais des Thés has passionately sourced exceptional teas directly from growers. Experience the authentic taste of tradition and innovation. Visit our Tel Aviv boutiques for a personal consultation. Tags: #EthicalSourcing #TeaExperts #PremiumTea #TelAvivTea
• •Headline: Elevate Your Moments. Body: Unwind, invigorate, or simply indulge. Our curated selection of teas and infusions offers a perfect companion for every mood and occasion. Find your ritual at Palais des Thés. Tags: #TeaRitual #SensoryExperience #PalaisDesThesMoment #HerbalInfusion
• •Headline: The Connoisseur's Choice. The Beginner's Delight. Body: Whether you're a seasoned tea aficionado or new to the world of premium leaves, our experts are here to guide you. Taste the difference passion makes at Palais des Thés Israel. Tags: #TeaLovers #ExpertAdvice #DiscoverTea #IsraeliTeaCulture
• •Headline: Gift the Art of Tea. Body: Beautifully packaged and thoughtfully selected, a gift from Palais des Thés is an invitation to a world of exquisite flavor and aroma. Perfect for any celebration, or just because. Explore our gift sets. Tags: #TeaGifts #LuxuryGifting #PalaisDesThes #SpecialOccasion