Brand Tone

Sophisticated, Passionate, Expert, Minimalist, Exclusive

Brand Values

• •Uncompromising Quality
• •Timeless Design
• •Authenticity & Passion
• •Craftsmanship
• •Superior Audio Experience
• •Sustainability/Durability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (sophisticated, passionate, expert, minimalist, exclusive), key messaging points, preferred terminology, and words to avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Continue to weave the founder's passion and the "why" behind the brand into product descriptions, social media, and journal entries. This reinforces authenticity and personal connection.
• •Focus on "Show, Don't Just Tell": Instead of simply stating "high quality," describe the specific materials, the craftsmanship details, and the resulting sound experience. Use vivid, sensory language that evokes the elegance and performance of the products.
• •Maintain Visual Consistency: Ensure all visual content (website, social media, any marketing materials) aligns with the minimalist, sophisticated, and high-quality aesthetic. The copy should complement these visuals seamlessly.
• •Educate and Inspire: Use the "Journal" and other content platforms not just to sell, but to share expertise on sound, design, and music. This reinforces the "expert" aspect of the brand tone and provides value beyond the product itself, fostering a community of discerning audio lovers.

Social Perception

Premium quality, expert craftsmanship, and sophisticated design.

Copy Examples

• •Persson Stockholm: Where Scandinavian Design Harmonizes with Sonic Purity. Experience sound not just heard, but felt. Our dedication to handcrafted excellence and timeless aesthetics ensures every note resonates with unparalleled clarity. Discover the art of listening.
• •The Soul of Sound, The Heart of Your Home. More than speakers, they are an extension of your passion for music and design. Martin Persson's vision, realized through meticulous craftsmanship and the finest materials, for an auditory experience that transcends the ordinary.
• •Engineered for Emotion. Designed for Life. At Persson Stockholm, we chase the elusive perfect sound. Each speaker is a testament to this pursuit, blending cutting-edge audio engineering with a minimalist Swedish aesthetic built to inspire for generations.
• •Hear the Difference. See the Artistry. From the supple touch of Swedish leather to the resonant depth of Valchromat, every element of a Persson Stockholm speaker is chosen for its contribution to sonic excellence and enduring beauty. This is sound, crafted.
• •Your Sanctuary of Sound Awaits. Elevate your personal soundscape with Persson Stockholm. We invite you to explore a world where acoustic precision meets artful design, creating an immersive listening experience that speaks directly to the connoisseur.