Brand Tone

friendly, confident, and spirited, with an emphasis on being authentic and connected to the Hawaiian "Aloha" spirit

Brand Values

• •Quality & Durability
• •Flattering Fit for All Body Types
• •Sustainability & Ethical Sourcing
• •"Aloha" Spirit & Love
• •Community & Connection
• •Functionality & Style
• •Authenticity & Hawaiian Roots

Best Practices

• •Embrace the "Aloha" Spirit: Infuse warmth, love, and genuine positivity into all communications. Use words that evoke the feeling of Hawaii.
• •Empower and Celebrate: Focus on body positivity and confidence. Highlight how the swimwear makes women feel good and ready for any adventure.
• •Be Authentic and Relatable: Share real customer stories and experiences. Maintain a friendly, approachable voice, like talking to a friend.
• •Highlight Key Values Consistently: Regularly weave in mentions of sustainability, ethical production, quality materials, and the handmade aspect of the bikinis.
• •Stay True to the Active, Beach Lifestyle: Use language and imagery that reflects a love for the ocean, surfing, and an adventurous spirit, while also acknowledging the desire to look and feel good.

Social Perception

Customers generally perceive Pakaloha Bikinis positively, frequently praising the softness and quality of the fabric, often described as buttery. The fit and comfort are highly rated, with many appreciating the ability to find flattering styles for different body types. The customer service is often highlighted as friendly and helpful. The brand is seen as authentic and connected to Hawaiian culture. Their commitment to sustainability is a recognized and appreciated aspect. They are considered a go-to brand for active swimwear that stays put.

Copy Examples

• •Feel the Aloha, embrace your curves. Our [Bikini Name] top isn't just a bikini; it's a second skin, handmade with love and the spirit of Hawaii. Ready for sun, surf, and celebrating you. #PakalohaBabe #MadeWithLove
• •From chasing waves to soaking up golden hour, our bikinis are designed to move with you and stay put. Crafted from buttery-soft, sustainable fabrics because we love the Earth as much as we love the ocean. Adventure on, beautifully. #SustainableStyle #HawaiianVibes
• •Find your perfect fit, find your confidence. With styles for every body and the vibrant colors of the islands, Pakaloha is more than swimwear – it's a feeling. What's your Pakaloha story? #BeachConfidence #AlohaEverywhere
• •Sun-kissed skin, salty hair, and a bikini that feels like a dream. Our ethically made pieces bring a touch of Brazilian craftsmanship and Hawaiian soul to your every beach day. Shine on! #EthicalFashion #IslandLife
• •Join the Pakaloha sisterhood! We're all about celebrating the beauty and strength of every woman. Tag us in your favorite Pakaloha moments for a chance to be featured and spread the aloha. #BodyPositive #PakalohaCommunity