Brand Tone

Artistic, Authentic, Elegant, Conscious, Feminine, Story-Driven

Brand Values

• •Craftsmanship & Quality
• •Colombian Heritage & Nature
• •Originality & Artistry
• •Sustainability & Ethical Practices
• •Feminine Empowerment & Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document the core tone characteristics (e.g., artistic, authentic, elegant, conscious, feminine, story-driven) with examples of do's and don'ts for internal and external communication.
• •Immerse in Colombian Inspiration: Consistently weave in language and imagery that evokes the brand's Colombian heritage and the natural beauty that inspires the designs. Use evocative words related to nature, art, and craftsmanship.
• •Highlight the "Handmade" and "Artisan" Aspects: Emphasize the human touch and skill behind each piece. Use phrases like "crafted by hand," "artisan-made," "unique creations" to reinforce this value.
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts around the inspiration behind the collections or the feeling the jewelry evokes, connecting with customers on an emotional level.
• •Maintain an Elegant yet Approachable Style: Balance sophisticated language with a warm, inviting tone that reflects the "discerning but very laid-back style" the brand aims for. Avoid overly technical jargon and focus on the beauty and meaning of the pieces.

Social Perception

Pajarolimon is perceived as a purveyor of unique and beautifully crafted jewelry with a distinct Colombian identity. Customers appreciate the handmade aspect and the visible inspiration from nature. The brand is seen as ethical and conscious due to its use of recycled materials and support for artisans. It's viewed as a brand that offers both statement pieces and items for everyday wear, blending elegance with a touch of fun and a laid-back style. There is an appreciation for the sister-duo founders and their artistic and design backgrounds.

Copy Examples

• •Inspired by Colombia's vibrant soul, crafted by hand for yours. Discover Pajarolimon – where nature's art meets timeless elegance.
• •Each Pajarolimon piece tells a story. A story of majestic mountains, sun-kissed beaches, and the remarkable women who inspire us. Wear your story.
• •Adorn yourself with intention. Our jewelry is handcrafted from recycled bronze and ethically sourced gold, because beauty and responsibility should always go hand in hand.
• •From the heart of Medellin to your collection. Pajarolimon brings you treasures that are more than just accessories – they're a whisper of Colombian magic.
• •Unleash your inner muse. Our designs are born from a passion for art and a love for the unique, just like you. Find your Pajarolimon.