Brand Tone

Elegant, Passionate, and Authentic

Brand Values

• •Celebration of Heritage
• •Quality Craftsmanship
• •Creativity and Inspiration
• •Customer-Centricity
• •Authenticity

Best Practices

• •Always write about the products with a sense of reverence and passion for their origin and craft. Use evocative and sensory language to describe the feel and look of the fabrics.
• •Frame product information as storytelling. Share details about the weaving technique, the history of the motif, or the region it comes from to reinforce the brand's authenticity and expertise.
• •Ensure that the clean, sophisticated aesthetic of the photography is matched by refined, error-free, and eloquent copy. The language should be as premium as the products.
• •Address the customer as a fellow creator, designer, or connoisseur. Use empowering language that invites them to create and express themselves with the fabrics (e.g., "Weave your dream," "Design your tradition").
• •Whether it's an Instagram caption, a website "About Us" page, or a customer service email, the tone should remain consistently elegant, passionate, and authentic. Create a simple brand voice guide to ensure all team members are aligned.

Social Perception

a premium and trustworthy source for high-quality Indian fabrics and ethnic wear

Copy Examples

• •Unveiling our latest treasure: a handwoven Banarasi silk that whispers tales of ancient looms. Each thread tells a story of tradition, each motif a testament to timeless elegance. Be the creator of your own masterpiece. #PaisleyFabrics #BanarasiSilk #HeirloomQuality #IndianTextiles #WeaveYourStory
• •This festive season, drape yourself in the soul of India. Our curated collection of Chanderi and Silk suit sets is here to add a touch of handcrafted luxury to your celebrations. Discover elegance, redefined. #Paisley #FestiveWear #EthnicElegance #HandcraftedInIndia
• •At Paisley, we don't just sell fabric; we preserve a legacy. From the vibrant cottons of Rajasthan to the opulent silks of Varanasi, our collection is a journey through the heart of Indian craftsmanship. We invite you to be a part of this story. Explore the fabrics that are waiting to become your own heirloom.
• •Experience the delicate strength of our pure Kota Doria. Woven with a unique checkered pattern, this fabric is celebrated for its feather-light feel and airy drape. Perfect for creating elegant kurtas and sarees that breathe with you. A true embodiment of grace and artisanal skill.
• •For the creator who seeks the exceptional. Paisley offers a curated library of India's finest fabrics, sourced for their unparalleled quality and authentic craftsmanship. Fuel your vision with textiles that inspire. #DesignWithPaisley #IndianFabrics #TextileDesign #SourceOfInspiration #ForCreators