Brand Tone

Edgy, Artistic, and Nostalgic. It is playful, slightly rebellious, unconventional, and expresses creativity through unique wearable art. It also appreciates and re-imagines past trends for a contemporary audience.

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Nostalgic Appreciation
• •Accessibility

Best Practices

• •Create a 'Voice Chart': Define your brand's personality with a simple chart. For example: 'We are: Witty, Artistic, Confident. We are not: Silly, Corporate, Vague.' Use this as a guide for all written content.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a hoodie, describe the feeling it evokes. Talk about the 'retro revival' it represents or the 'artistic fusion' behind the skull design. Tell the story behind the style.
• •Use Evocative and Sensory Language: Words like 'fusion,' 'revival,' 'distressed,' 'bold,' and 'artistic' are powerful. Build a bank of on-brand keywords and use them consistently across your website, product descriptions, and social media.
• •Engage with an On-Brand Attitude: When responding to comments or questions on social media, maintain the brand's edgy and confident but friendly tone. Avoid generic, corporate-sounding replies.
• •Ensure Visuals Match the Voice: The edgy, retro, and artistic tone of your copy should be directly reflected in your product photography and graphic design. The visuals and text must work together to tell the same cohesive story.

Social Perception

An emerging brand with a minimal digital footprint, positioned to attract customers seeking to differentiate themselves from mainstream fashion. Target audience appreciates street art, alternative culture, and vintage fashion. Once established, it will likely be perceived as a niche, trend-aware brand for style-conscious individuals.

Copy Examples

• •Standard is boring. Unleash your inner rebel with our 'Artistic Fusion' skull tee. Designed for the bold, not the herd. #PairOfMonkeys #SkullArt #StreetwearCulture #UniqueApparel
• •Tired of the same old graphic tees? So are we. Pair Of Monkeys delivers unique, retro-inspired designs that refuse to blend in. Shop our new collection of hoodies, hats, and tees and find the style you were meant to have.
• •WEAR YOUR ART. Our diverse collection is for those who live creatively. Explore artistic hoodies, retro hats, and more.
• •Perfectly imperfect. This distressed hat looks and feels like it has a thousand stories to tell. With its retro vibe and lived-in comfort, it's more than an accessory—it's an attitude. Your new favorite hat is waiting.
• •Subject: Forget Fast Fashion. Embrace Your Era.