Brand Tone

Aspirational, Accessible, Passionate, Informative, Professional, Trustworthy

Brand Values

• •Quality Craftsmanship
• •Accessibility/Affordability
• •Customer Satisfaction
• •Artistic Expression & Individuality
• •Passion for Art
• •Sustainability

Best Practices

• •Emphasize Uniqueness and Quality, Reassure on Affordability: Consistently balance the message of high-quality, artist-created work with the core value of making it accessible. Avoid jargon that might alienate less art-savvy customers but don't dumb down the appreciation for craftsmanship.
• •Speak from Passion: Let genuine enthusiasm for art and its transformative power shine through in all communications. Use evocative language that describes the feeling and impact of the art, not just its physical attributes.
• •Be Customer-Centric and Supportive: Reinforce the availability of customer support and the ease of the purchasing process. Frame policies (shipping, returns) in a clear, helpful, and reassuring manner.
• •Educate and Inspire: Continue using blog and social media content to share knowledge about art, artists, and interior design. This builds authority and positions the brand as a helpful resource, not just a seller.
• •Maintain Visual Consistency: Ensure that the visual language across all platforms (website, social media, emails) aligns with the brand's tone – likely sophisticated yet approachable, showcasing the art in inspiring settings.

Social Perception

Trusted online gallery for high-quality, affordable, hand-painted art; innovative and committed to both quality and sustainability; knowledgeable and passionate about art and interior design.

Copy Examples

• •Headline: Transform Your Walls. Express Your Soul. Body: Discover unique, hand-painted art that speaks to you. At PaintsLab, we believe exceptional art shouldn't come with an exclusive price tag. Find the piece that brings your vision home.
• •Headline: Art Within Reach. Beauty Unleashed. Body: Elevate your everyday with stunning, artist-created canvases. Our mission? To make high-quality, hand-painted abstract and graffiti art accessible to all. Explore collections that inspire.
• •Headline: Passionately Painted. Affordably Yours. Body: Each brushstroke is a testament to our artists' skill and dedication. We're art enthusiasts committed to bringing you exceptional modern pieces that transform your space without breaking the bank.
• •Headline: Curate Your Escape. One Canvas at a Time. Body: Your home is your sanctuary. Let our unique hand-painted artworks be the conversation starters, the mood-setters, the final touch that makes your space uniquely yours. Quality art, designed for real life.
• •Headline: Beyond the Ordinary. The Art of You. Body: Step into a world of vibrant abstracts and dynamic graffiti art, all meticulously hand-painted. PaintsLab makes it simple to find and afford art that reflects your individual style and passion.